My Skin's Youthful Glow Is Thanks to This $14 Primer That Makes Me Look Like I’m in My Early 20s
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It’s my secret to dewy, sun-kissed skin.
e.l.f. / Ali Faccenda
I’m fully in my glowy skin era right now. After spending much of my post-college years always reaching for matte beauty products, I couldn’t have been more misinformed. My overly dry skin desired more moisture, and leaning into hydrating and dewy products in my late 20s—and now 30s—has truly reversed the clock on my aging complexion.
The latest beauty product I’ve added to my regimen is the e.l.f. Cosmetics Suntouchable Whoa Glow SPF 30. The $14 primer gives my complexion a youthful glow and makes my makeup look flawless. The best part is it protects my skin from UV rays so I can skip an additional sunscreen (one skincare step I should’ve incorporated into my routine much sooner).
E.l.f. Suntouchable Whoa Glow SPF 30
e.l.f
My hesitation with SPF-infused primers was the greasy texture that often interfered with my makeup, causing separation throughout the day. However, the Whoa Glow primer has completely changed my perception. Its lightweight formula, available in three shimmer shades, including sunbeam, sunlight (my personal favorite), and sunburst, applies like a dream and doesn't feel heavy on the skin. While it can be worn alone for its SPF and glowy benefits—an approach I’ll most likely take this summer on no-makeup days—I prefer layering it under a skin tint for added coverage.
The formula features aloe, hyaluronic acid, and squalane, which work together to hydrate the skin without any greasiness. Its luminous finish is subtle and doesn’t emphasize my pores or texture, a key result I look for in a face primer. It made my face feel nourished and smooth, and my makeup lasted for hours.
One shopper said it offers an “incredible glow with no white cast” that “lasts all day.” Another reviewer who hates heavy makeup products said the Whoa Glow is their “new favorite” find since it makes them “feel perfected and put together” with the added benefit of SPF. According to a third person, the product is so lightweight, “you can barely feel it” on the skin.
Grab your own tube of the Suntouchable Whoa Glow SPF 30 in time for summer, and keep scrolling for more shopper-loved primers from e.l.f. Cosmetics.
E.l.f. Power Grip Primer
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E.l.f. Liquid Poreless Putty Primer
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E.l.f. Stay Cool Primer Stick
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E.l.f. Jelly Pop Dew Primer
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