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A Porsche dealership in China accidentally priced a car at an 88% discount and hundreds of people rushed to put deposits down

Bianca Giacobone
·2 min read
2021 Porsche Panamera Turbo S
In 2022, Porsche reported sales of nearly 310,000 vehicles worldwide, 3% more than in 2021.Matthew DeBord/Insider

  • A Chinese dealership briefly listed a Porsche Panamera for a mere $18,000.

  • A Panamera costs at least $92,000 in the US, and has a starting price of $148,000 in China.

  • Porsche reported sales of 310,000 vehicles in 2022, 3% more than in 2021.

For a brief, sweet moment, Porsche lovers in the city of Yinchuan, China, thought they had found the pot of gold at the end of a rainbow.

A Porsche dealership in their city listed a Panamera sedan, which starts at $92,000 in the US, for a mere 124,000 yuan, or $18,000, on their website, according to Bloomberg News. That's roughly one-eighth of the 998,000 yuan, or $148,000 dollars, the starting price listed on Porsche's China website.

According to social media posts on Weibo, over 500 potential buyers rushed to put down a down payment for the car, with some trying their luck with as little as 911 yuan, or $135. (link)