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Score this 'shockingly great' TV for just $160 during Prime Day — it's 50% off!

Patrick Hearn

·Deals Writer, Tech

Updated July 12, 2023 at 5:46 AM

During Prime Day, we're always on the lookout for the best deals. There are literally tens of thousands of items on sale, but do you want to know a true standout? This Pioneer 43-inch TV, on sale for just $160 — that's 50% off its regular price.

PIONEER

Pioneer 43-inch Class LED 4K UHD Smart Fire TV

$160$320Save $160

This is a 43-inch 4K TV for $160. That's an absolutely ridiculous value, especially considering it's also a smart TV with Netflix, Prime Video, YouTube, Hulu and HBO Max pre-installed.

$160 at Amazon

For a long time, 1080p TVs were the standard "budget" option. They were affordable, looked decent enough, and were widely available. Now, though, 4K is becoming the standard (and it's about time!) 4K is multiple times the number of pixels of a 1080p TV, and this one is equipped with Dolby Vision for a brighter, sharper picture.

See all of our picks for the best Prime Day TV sales

The TV also has Alexa built-in, along with the Fire TV interface. You can browse, ask for show suggestions, control your smart home devices, and so much more from this remote. It also utilizes DTS Virtual-X sound for a more immersive audio experience.

This Pioneer TV deal is forging a new path for budget TVs. (Photo: Amazon)

"Didn't know what to expect when I purchased this. Couldn't be happier! Picture Is better than my 65" Samsung 4k tv, which looks good but, it's 5+ years old. You don't need a sound bar, but I got the LG soundbar 3.1.2 channel with atmos and wireless subwoofer. In love with this TV. Dolby Vision combined with Dolby Atmos is a real game changer. PERIOD! If you've been waiting to purchase an atmos enabled audio device, i urge you to do it! What are you waiting for?" said one five-star fan.

"Best TV ever," another fan said. "I love this TV with all my heart. At first I was hesitant to buy it because of the low price, but then I was like, "How bad can it be?" The quality and sound are solid 10s. I definitely got a great deal. I absolutely recommend it for bedrooms or small living room areas. You will not be disappointed with this purchase!"

PIONEER

Pioneer 43-inch Class LED 4K UHD Smart Fire TV

$160$320Save $160

Dolby Vision and Fire TV functionality, all in one neat, slim package — that will keep your wallet fat.

$160 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know. Hear from Autoblog’s car experts on must-shop auto-related Prime Day deals and find Prime Day sales to shop on AOL, handpicked just for you.