People are obsessed with ModCloth's latest Instagram featuring a model in a wheelchair

Sally wears the Hell Bunny Sculpture Garden Gala Midi Dress. (Photo: Instagram/Modcloth)
Sally wears the Hell Bunny Sculpture Garden Gala Midi Dress. (Photo: Instagram/Modcloth)

With one photo, clothing company ModCloth has done a significant amount to push for more inclusive representation in fashion. On Sunday, the company posted a photo to Instagram of a “real girl” model wearing its Hell Bunny Sculpture Garden Gala Midi Dress. The reason for the cheers? The model, Sally Leadbeater — of the blog Wheeling Along 24 — is in a wheelchair.

Leadbeater posted the photo to her own Instagram feed last week, describing why the dress works so well for her. “It’s a great one for wheelchair users who want a petticoat but don’t want the inconvenience of a cloud of tulle because it gives a touch of fullness to a skirt/dress but it doesn’t get in the way or get caught in mechanisms,” she wrote.

Leadbetter, who has myalgic encephalomyelitis, started her blog after she discovered the lack of fashion inspiration out there for people in wheelchairs. “When I realised I was going to be using the wheelchair for a while I started looking for wheelchair fashion look-books & inspiration, anything. I found basically nothing,” she writes. Now, she posts clothing reviews and fashion photoshoots, all from her perspective as a wheelchair user. Leadbetter tells Yahoo Lifestyle that she wasn’t confident about her blogging skills at first, but “over the years I got better & I always figured something was better than nothing. Plus I’m really ill & mostly housebound. If I didn’t blog about fashion I’d have no excuse to buy nice clothes & go out to pretty places.”

She chose the ModCloth dress for a fall style photoshoot at the U.K.’s Brimham Rocks. “I’m pretty sure I have peaked. Literally these are the best photos I will ever have, I should just retire now,” she wrote of the pictures. The colorful imagery behind her is courtesy of a smoke bomb — which, she explains, was the result of “a WHOLE lot of research.” She included the hashtag #modcloth, and the rest is history.

ModCloth fans are writing in with kind words for Sally — and about how great she looks in the vintage clothing-inspired dress. “@wheelingalong24 the dress looks AMAZING on you. What a gorgeous photo. Makes me want to buy the dress too!” wrote one commenter. “Gorgeous dress, figure and gal!” agreed another. One commenter remarked on all the support and kindness in the comments about the photo: “This is the first time I’ve loved a comments section.”

ModCloth has been working towards inclusiveness for years, and it’s refreshing to see that the brand’s recent acquisition by Walmart hasn’t changed its ethos. In 2015, the site dropped the word “plus-size,” replacing it with “Extended Size.” As Racked reports, the brand also signed a pledge to stop retouching, and uses real people — from shoppers to employees — as models. For Leadbetter, the response says something crucial about the fashion industry: “I think the response is indicative of how little representation there is of disabled people in media and how much of a mistake that is.”

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