Opinion: The Ford Mustang Is the Center of the Enthusiast Universe

It’s been 60 years since the world was first introduced to the Ford Mustang at the 1964 New York World’s Fair. In the time since, the pony car has come to dominate the segment it birthed, selling well over 10 million copies in more than 100 countries across the globe. It’s also considered to be the global best-selling sports car of the last decade, despite the fact that the Mustang was never intended to be a pure sports car in the first place. Or maybe that's exactly why the Mustang has continued to dominate.

It was a first-generation Mustang that woke up the passion within me almost 20 years ago. As my father finished fueling his truck on a summer afternoon in 2005, a 1966 Mustang coupe pulled into the station behind us. It was a blue metallic car with the lowly 200 cubic-inch inline-six and an automatic transmission, but those not-so-desirable features meant nothing to me. The shape was captivating, drawing the eyes of everyone present. It was the first time I realized that a car could act as a statement about yourself and your desires. It was over for me right then and there.

Similar situations have played out all over the world since the very first Mustang arrived on that New York show floor. It’s a car that continues to attract first-time drivers and octogenarians alike, with fervent passion from owners on either end of the spectrum. No Chevrolet Corvette or Porsche 911 can be described as such. Direct competitors like the Camaro and the Challenger have tried time and again to dethrone the Mustang, but only the Ford is still kicking in 2024. Few machines have that sort of cultural staying power generation after generation.

It’s not hard to understand what is so appealing about the Pony Car recipe. It all starts with the style, which has been the Mustang’s priority from the start. Then-Ford Styling Director Gene Bordinat was uncompromising on the design work for the first-generation car, refusing to let the engineers muck up the shape in the pursuit of performance. The resulting engineering work wasn’t revolutionary, borrowing mundane bits and bobs from other FoMoCo offerings. The car was unashamedly about style over substance. Yet, we’re still so enamored with that first effort that the last three generations of Mustang have been modernized knock-offs. It was that compromised pursuit (and a revolutionary options list) that allowed Ford to sell a Mustang to everyone, whether you were simply looking for a pretty face or a high-performance car.