These Are the Most Popular Costco Products in Every State

Kirkland Prosecco and Trident Fish Sticks are among the chain's bestsellers in multiple states.

Envying a nice find in a nearby Costco shopper’s cart is quite common, and adding that SKU to your own haul may just be human nature. After all, who can stand to miss out on a bulk deal when the opportunity presents itself?

If you’re eager to peer into the Costco carts of shoppers nationwide, this new survey is for you.

The coupon aggregation site CouponBirds.com looked at social metrics to determine which Costco products are the most popular purchases in each state. Mac and cheese, fish sticks, and Kirkland prosecco all made the list. And yes, products from Costco’s in-house brand, Kirkland, feature prominently as most states’ most popular items.

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The analysis didn’t source sales data from Costco but rather examined 50 popular hashtags and posts regarding Costco products across social media platforms including Facebook, X (formerly known as Twitter), Instagram, and Reddit. This methodology found the 30 most discussed Costco products as of March 2024. The number of comments about each product, along with Google trends data, was used to rank the 30 products in popularity, by state.   

Perhaps unsurprisingly, the most popular product overall is a convenience grocery that hits pasta cravings with a little added nutrition. Goodles Cheddy Mac White Cheddar Shells is the most popular item for Costco shoppers in Georgia, Mississippi, New York, and Ohio. That’s quite a regional stretch of Goodles lovers! Though the specialty product is not carried in every store, an eight-pack of Goodles' Cheddy Mac retails for $17.99 at Costco — about $2.25 per box — making it a bit cheaper than Target’s price of $3.39 per box. With food costs currently skyrocketing, any savings on groceries, particularly pantry nonperishables to stock up on, are welcome.

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Though no other product is the most popular in four states simultaneously, several products have triple-state ties. Trident Fish Sticks, sold in a 4-pound bag in the freezer section, are most popular in Massachusetts, Virginia, and Washington. Reese's Dipped Animal Crackers are big hits in Kentucky, Montana, and Nebraska. General Mills Morning Summit Cereal has its best audience in Missouri, Pennsylvania, and Texas. And Kirkland Prosecco, Costco’s very own sparkling wine, wins the popularity contest in Arizona, California, and Illinois.

Among the top Kirkland products, several necessities and more fun items topped states’ lists. Alaskans’ most popular purchase is Kirkland Premium Paper Towels; Floridians and folks in Maryland love Kirkland Three Berry Blend; Vermont and New Hampshire favor Kirkland Fresh Berries; South Carolina and Colorado are all about Kirkland Maple Syrup; New Mexico is getting dressed in Kirkland Leggings, and New Jersey loves Kirkland Signature Stretch Tite Plastic Food Wrap.

That tracks, honestly.

Up north, Maine shoppers go to Costco for Kirkland Premium Bath Tissue, Michiganders are filling carts with Kirkland French Vodka (often compared to Grey Goose), and the Sutton Place cooling throw is most popular in Wisconsin and Minnesota.

North Dakotans know how to do Costco right: The food court hot dog-and-soda combo is the state’s most popular commodity, while South Dakota digs Kirkland Italian Style Beef Meatballs, as does Idaho.

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Connecticut and Hawaii have something in common, they both have the Woozoo Globe Fan as their most popular Costco purchase. Utah, Nevada, Oregon, and Tennessee all have unique favorites: Kirkland Diapers, Kirkland No Salt Seasoning, Bibigo Cooked Sticky Rice, and La Terra Fina Spinach Artichoke & Parmesan Dip & Spread, respectively.

Kansas, Arkansas, North Carolina, and Louisiana shoppers didn’t post enough on social media for data analysis, and three states are still sadly without Costcos of their own. Rhode Island, West Virginia, and Wyoming are all Costco-free, for now.

The Most Popular Costco Products in Every State 2024

Alabama: Kirkland Premium Paper Towels
Alaska: Kirkland Premium Paper Towels
Arizona: Kirkland Prosecco
Arkansas: N/A
California: Kirkland Prosecco
Colorado: Kirkland Maple Syrup
Connecticut: Woozoo Globe Fan
Delaware: Kirkland French Vodka
Florida: Kirkland Three Berry Blend
Georgia: Goodles Cheddy Mac White Cheddar Shells
Hawaii: Woozoo Globe Fan
Idaho: Kirkland Italian Style Beef meatballs
Illinois: Kirkland Prosecco
Indiana: Kirkland Signature Stretch Tite Plastic Food Wrap

Iowa: Sanders Small Batch Wonders Sea Salt Caramel
Kansas: N/A
Kentucky: Reese's Dipped Animal Crackers
Louisiana: N/A
Maine: Kirkland Premium Bath Tissue
Maryland: Kirkland Three Berry Blend
Massachusetts: Trident Fish Sticks
Michigan: Kirkland French Vodka
Minnesota: Sutton Place Cooling Throw
Mississippi: Goodles Cheddy Mac White Cheddar Shells
Missouri: General Mills Morning Summit Cereal
Montana: Reese’s Dipped Animal Crackers
Nebraska: Reese's Dipped Animal Crackers
Nevada: Kirkland Organic No Salt Seasoning
New Hampshire: Costco Fresh Berries
New Jersey: Kirkland Signature Stretch Tite Plastic Food Wrap
New Mexico: Kirkland Leggings
New York: Goodles Cheddy Mac White Cheddar Shells
North Carolina: N/A
North Dakota: Food Court Hotdog/Soda Combo
Ohio: Goodles Cheddy Mac White Cheddar Shells
Oklahoma: N/A
Oregon: Bibigo Cooked Sticky Rice
Pennsylvania: General Mills Morning Summit Cereal
Rhode Island: N/A
South Carolina: Kirkland Maple Syrup
South Dakota: Kirkland Italian Style Beef meatballs
Tennessee: La Terra Fina Spinach Artichoke & Parmesan Dip & Spread
Texas: General Mills Morning Summit Cereal
Utah: Kirkland Diapers
Vermont: Costco Fresh Berries
Virginia: Trident Fish Sticks
Washington: Trident Fish Sticks
West Virginia: N/A
Wisconsin: Sutton Place Cooling Throw
Wyoming: N/A

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