Lush x ‘Shrek’ Collection Counters the Clean Girl Aesthetic With Whimsical Swamp-inspired Bath and Shower Line
- Oops!Something went wrong.Please try again later.
Lush has partnered with DreamWorks Animation on a new limited-edition collection of bath and shower products inspired by the “Shrek” movie franchise.
The collection, designed using saturated colorways, character names and popular motifs from the animated films, features a Get Outta My Swamp shower slime, Shrek Swamp bath bomb and Fiona shower gel, complete with both new and exclusive fragrances. While the Shrek Swamp bath bomb is scented with chocolate and peppermint, the Fiona shower gel features notes of lime and green grass mixed with notes of pine and mango. Additionally, the collection will include a Gingy bubble bar and Donkey bath bomb scented in returning fan-favorite fragrances.
More from WWD
Gabriela Hearst Costumes World Premiere of Female-first 'Carmen' at San Francisco Ballet
EXCLUSIVE: Steve Madden Is Reentering Fragrance, This Time With Parlux
Melody Morton, creative concepts director at Lush commented on the new collection and her own personal relationship to the beloved film franchise. “I love how ‘Shrek’ is a family film I enjoyed when I was in my teens and now my own teenager loves all the meme culture of ‘Shrek’ today. It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration. It’s earthy and fun and perfect for some swampy self care.”
In addition to the brand’s new product line, Lush’s bestselling Mask of Magnaminty face and body mask, fondly referred to as “‘Shrek’ Pack” by customers in South Korea for its ogre-like green hue, will also be donning a special “Shrek” label to celebrate the collaboration.
All products will be available on Tuesday exclusively via the Lush app and on Thursday at lush.com.
Best of WWD
