Lulus Gets Serious About Denim With Levi’s Partnership
Lulus is gaga for Levi’s this summer.
The women’s fashion retailer announced this week that it has entered into an extended partnership with Levi’s to offer a “curation of classic styles for Lulus customers to enjoy.”
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“At Lulus, our goal is to be a one-stop-shop for all of life’s most important moments—and there is nothing better than donning a Levi’s classic style to an event, date night or anything in-between,” said Laura Deady, Lulus chief merchandising officer.
“Lulus Loves: Levi’s” spans classic and trendy denim Trucker jackets, jeans, shorts, jumpsuits, and more. Key styles include Levi’s Ribcage, Low Loose and Wedgie fits, 80s Mom shorts and 501 jeans. The 501 short is also available in a variety of washes and finishes, from cuffed and distressed to cutoffs.”Lulus Loves: Levi’s spans classic and trendy denim Trucker jackets, jeans, shorts, jumpsuits, and more. Key styles include Levi’s Ribcage, Low Loose and Wedgie fits, 80s Mom shorts and 501 jeans. The 501 short is also available in a variety of washes and finishes, from cuffed and distressed to cutoffs.
The capsule collection is available online at lulus.com and at Lulus’ first store since 1996 located on Melrose Avenue in Los Angeles. Lulus opened the 6,000-square-foot store last fall. Lulus will host a denim customization event at its L.A. store on May 18, which will feature the Levi’s Tailor Shop on site. Customers will have access to to complimentary chain stitch embroidery services with the purchase of Levi’s apparel.
Known for its casual and formal dress selection, Lulus has been expanding deeper into ready-to-wear separates that pair perfectly with denim. The retailer became TikTok famous as one of the popular places to nab sorority rush dresses during the 2021 #bamarush craze.
Lulus also carries jeans from brands like Daze Denim, Free People and Just Black Denim.
“Through the all-new Lulus Loves: Levi’s capsule, we’re able to highlight the essential role denim plays in a woman’s wardrobe, as well as how it serves as the perfect fashion statement for any occasion,” Deady said. “The quality, versatility, and attainability of Levi’s are directly aligned with our brand, and we’re thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com.”
