Kith, Adidas and Clarks Made a New Crepe-Soled Sneaker Exclusively for Loyalty Program Members
After making several iterations of a crepe-soled Samba, Kith is now bringing Adidas and Clarks together once again for a new silhouette that’ll be exclusive to members of the boutique’s Loyalty Program.
The Kith x Clarks x Adidas AS350 takes the obscure sneaker, which bears obvious similarities to the Samba and is not to be confused with the Yeezy 350, into premium territory with a white pigskin suede upper with blue nubuck overlays for the striping and mustache. Co-branding for the involved parties appears on the tongue tag, hang tags and embossed insole. Down low, of course, is Clarks’ signature crepe sole.
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The precise shade of blue involved is a go-to for Kith that it refers to as “Elevation.” This shade is also used for an accompanying collection of apparel and accessories that will also be exclusive to those with Elevation and Vitality status in the Loyalty Program.
Kith launched its Loyalty Program in January to reward customers through a system that grants points based on purchases, drawing entries and in-app activity. Among the perks are exclusive products, early access to releases and invitations to Kith events. Elevation status requires 2,000 points or more, and Vitality starts at 10,000 points.
The Kith x Clarks x Adidas AS350 will release Friday, April 26, on a made-to-order basis exclusively for Elevation and Vitality Loyalty members. The order window will be open through May 3, and pricing is set at $220.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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