Photo: Juice Press
Would you like a little clay with your green juice? A few forward-thinking companies hope you do. Women’s Wear Daily reports on a new wave of drinks and supplements that aim to create glowing skin. While ingestible treatments have been around for decades, they’re now incorporating unusual ingredients such as charcoal and clay.
Juice Generation, a New York chain of cold-pressed juice shops, will roll out three drinks with activated charcoal mixed in. (The ingredient is known to absorb toxins—that’s why hospitals use it to treat poisonings and overdoses.) The company will debut Beauty Bombs, 30-ml “shots” that promise to detoxify and reduce inflammation with ingredients such as French green clay and alkaline water.
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It’s not just a juice thing, though. Elle MacPherson’s Super Elixir powder, an alkalizing greens supplement, is already a top seller at Selfridges in London. (Because who wouldn’t want to look as good as Elle?) And the founder of Aloha, a new brand of “dried green juice,” says that some people stop using makeup after using the product.
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Will people drink up? If early sales numbers are any indication, they already are. WWD reports that sales of Super Elixir are nearly $2 million since its June launch, and Net-A-Porter can’t keep a shake supplement called Bodyism in stock. It’s a small segment of the beauty industry, to be sure, but product offerings are likely to grow—because no matter how you look at it, there’s a lot of green to be found in these juices.