Joe Biden is officially running for president, and he’s got a new campaign logo to help him lead the charge into 2020. There’s just one problem: People think it says “Jo,” not “Joe.”
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The “Joe 2020” logo features a red “e” evoking the American flag, but some say the design treatment is confusing. Naturally, they’re taking their criticism to the internet — and creating some wild memes in the process.
Twitter users are already using the botched “Jo 2020” slogan to cheer on famous Jos — from teen YouTuber JoJo Siwa to Saoirse Ronan’s Jo March in the upcoming Little Women adaptation.
Biden 2020: Graphic Design Is Our Passion Together pic.twitter.com/mtsjdhxjkW— Slade (@Slade) April 25, 2019
Oh my god I thought it was just "JO 2020" and was trying to figure out whose initials were J O or who was named Jo but no it's just j/o 2020 lmao https://t.co/NEIONdXGTP— zoë ✨ (@2tallmountains) April 25, 2019
If THAT were the Jo, I would be out on the campaign trail already. #HighSchoolCrush— Gwydion Suilebhan (@GwydionS) April 25, 2019
One commenter floated a theory for the easily misread design.
That Biden campaign logo looks like someone in his campaign saw the raft of women in the field, and wanted to trick people into thinking they were supporting a woman. At a distance, "Jo 2020" pops out.— Keith Campbell (@keithrcampbell) April 25, 2019
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