Everyone knows sports bracket activity rises during March Madness — but there’s more to the annual college basketball tournament than trying to make a buck off your office mates.
According to this report from NBC’s Today Show, beer production needs to increase by 3.5 million cases during March Madness every year to keep up with demand. They also spill the data on how much pizza orders spike (19 percent!), as well as the extra dessert that ends up being ordered to soothe the inevitable defeat that comes so quickly and so often in March Madness.
Check out the rest of the details in the video above.
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