We found 112 of the best Mother’s Day sales on unique, thoughtful gifts
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Here at Underscored, we love treating our moms around Mother’s Day. While a phone call and card go a long way, why not also show how much you care with a unique gift? Lucky for you, we’ve found dozens of sales so you can find the best Mother’s Day gift for less — everything from flowers to jewelry to candles, plus much more.
No matter who you’re shopping for, you can find the best deals for everyone from pet moms to mentors to mother figures (or yourself!) in our roundup. With Mother’s Day just around the corner — that’s May 12, if you haven’t marked your calendar — make sure to browse these sales before they’re gone.
Soft Services Theraplush
Splurge on this beloved hand cream today. The luxurious formula comes in a reusable container that’ll look gorgeous on Mom’s nightstand.
Juliet Wine, Set of 2
Whether she prefers a crisp chardonnay, aromatic orange or floral rosé, Mom will love this elegant boxed wine. Buy two boxes and score 20% off.
July Carry-On
Every mom will love this sleek suitcase for her next trip — and right now it’s 15% off.
Onsen Waffle Bath Robe
Spa day is every day with this luxurious waffle-knit robe. Take 30% off in any color.
Exclusive deals for Underscored readers
• Aday: The brand’s capsule wardrobes feature comfortable, well-made pieces that can be effortlessly mixed and matched so wearers look polished with minimal effort — and now you can save $50 off your first order of $300+ with code CNN50 through Dec. 31.
• Aurate: From dainty necklaces to simple studs to chic statement pieces, Aurate offers an array of accessories to match anyone’s style. Treat yourself or a loved one to high-quality jewelry for less: Our readers can score an exclusive 35% off sitewide on orders $500+ with code 35CNN through May 31.
• Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Our readers can score 20% off the Artist Capsule using the exclusive code CNN20.
• Compartés : Gourmet chocolates are 15% off sitewide for our readers — simply enter code CNN15 to score the discount.
• Cozy Earth: Don’t miss your chance to save 35% off luxurious sleepwear, linens and bedding sitewide at this editor-favorite brand with code CNNUNDERSCORED.
• Hydrow: With the latest tech and over 4,000 workouts, our favorite rowing machine seriously upgrades at-home workouts. Right now our readers can score $450 off the original Hydrow Pro Rower using code CNNOG and $150 off the Hydrow Wave Rower using code CNNWAVE.
Mother’s Day sales from major retailers
• Amazon : You’ll find a bunch of giftable deals on everything from tech to beauty and more.
• Macy’s: Don’t forget to browse Macy’s for a bunch of on-sale gifts that Mom will love.
• Target: The Spring Home Sale is happening now, with a ton of deals on gifts too. Think iPads, beauty products and books.
• Woot!: Amazon’s sister site is offering discounts on tech, apparel, self care essentials and more.
Mother’s Day jewelry sales
• AMYO: Take 15% off any order of $50 or more.
• Ana Luisa: Get up to 30% off jewelry sitewide during this Mother’s Day promo through May 13.
• Aurate: From dainty necklaces to simple studs to chic statement pieces, Aurate offers an array of accessories to match anyone’s style. Treat yourself or a loved one to high-quality jewelry for less: Our readers can score an exclusive 35% off sitewide on orders $500+ with code 35CNN through May 31.
• Blue Nile : Get up to half off select earrings, rings, necklaces and more.
• Brilliant Earth: Shop deals on diamonds right now at Brilliant Earth.
• Catbird: Spend $150 or more and get a free Lancôme fragrance and Catbird stationery.
• Ink+Alloy: Handmade jewelry and boho accessories are 20% off through May 12.
• James Allen : Get 25% off jewelry sitewide and up to 50% off the Initial Collection for a personalized gift.
• Kay Jewelers: Take 30% off sitewide and up to 50% off gifts for Mom.
• Kendra Scott: Take 20% off top picks for Mother’s Day.
• Mejuri: The beloved everyday jewelry brand is offering discounted curated bundles for a limited time.
• Nissa Jewelry: This vintage-inspired jewelry is 30% off sitewide with code MOTHER.
• Sterling Forever: Take 30% off sitewide with code MOM30.
• Zales: Jewelry of any style is up to 40% off sitewide.
Mother’s Day flower sales
• 1-800-Flowers: Surprise Mom with a pretty delivery and save up to 40% on the Mother’s Day collection.
• Aerogarden: Shop gifts for plant-loving moms and take 15% off select hydroponic growing systems.
• BloomsyBox: Use code SPECIAL20 for 20% off the monthly Original Subscription.
• From You Flowers: Take 20% off floral arrangements sitewide.
• The Bouqs Co.: For a limited time, save 25% on Mother’s Day bouquets with code MOM25.
• The Sill: Plant moms can expand their collections with up to 25% off a bunch of potted varieties.
• Urban Stems: Find discounts on a variety of floral arrangements, including dried flowers.
Mother’s Day beauty sales
• Clinique: Get up to ten free gifts with your order, depending how much you spend.
• Credo Beauty: Select a free gift set with any purchase of $125 or more at this clean beauty retailer.
• Fount Society: Through May 12, shop clean skin care at 20% off sitewide.
• Fresh: Shop the Mother’s Day sale at Fresh and get free gifts with your order.
• Innisfree: Now through May 19, score a free five-piece gift with any purchase of $65 or more.
• Kiehl’s: Select products are BOGO from Kiehl’s, so stock up now.
• Kitsch: Get 25% off hair care and more sitewide using code MDAY25.
• Laura Mercier: Upgrade Mom’s self-care routine with 25% off Laura Mercier’s bath and body products.
• NuFace: Get free gifts with purchase when you spend $250 or more on gifts.
• Nira: Not just another short-lived skin care fad, laser treatments have been clinically shown to improve skin’s texture and tone. Through May 7, take 25% off sitewide.
• Soft Services: Buy two luxurious, never-on-sale hand treatments and get a free refill pod, worth $36. Soft Services’ formula comes in a reusable container that’ll look gorgeous on Mom’s nightstand.
• Tata Harper: Celebrate Mom and get 20% off luxury skin care when you spend $250 and use code MOTHERSDAY at checkout.
• Wonder Valley: Luxurious skin care is 15% off sitewide for Mother’s Day.
Mother’s Day clothing and accessory sales
• Aday: The brand’s capsule wardrobes feature comfortable, well-made pieces that can be effortlessly mixed and matched so wearers look polished with minimal effort — and now you can save $50 off your first order of $300+ with code CNN50 through Dec. 31.
• Adidas: A $100 gift card is just $80 to celebrate Mother’s Day, no code needed.
• Ann Taylor: During the Friends of Ann Event, take 30% off your order.
• Cosabella: Save on super-soft panties, pajamas and more.
• Cozy Earth: Don’t miss your chance to save 35% off luxurious sleepwear, linens and bedding sitewide at this editor-favorite brand with code CNNUNDERSCORED.
• Dearfoams: Treat Mom to a new pair of slippers today. Select styles are up to 60% off, and you’ll score a free blanket with orders over $100.
• Doublesoul: The popular sock brand is offering 25% off sitewide with code EARTH.
• Fossil: Take 30% off full-price styles, plus save an additional 15% on select accessories.
• Girlfriend Collective: Save on the sustainable brand’s sleep set to give Mom some luxurious zzz’s.
• GlassesUSA: Score BOGO deals on eyeglasses and sunglasses, including designer frames.
• Jambys: Save on cozy loungewear from Jamby. Get up to 50% off orders during the brand’s Spring Cleaning Sale.
• Kate Spade: Get limited-time deals on handbags, accessories and more for Mother’s Day.
• Maisonnette: Women’s and kids clothes, plus cute homewares and more are up to 70% off right now.
• Nike: Take 25% off select styles, from the classic Air Force 1 sneakers to sleek athleisure and more.
• Nordstrom Rack: Through May 12, score 30% off swimwear and cover-ups, plus more fashion deals for Mom.
• Old Navy: Shop the Linen Sale now through May 16 to save on warm-weather styles ahead of summer.
• Richer Poorer: During this brand’s Spring Sale, take 20% off quality basics, loungewear and more sitewide.
Mother’s Day home sales
• AspenClean: Through May 12, browse eco-friendly, chemical-free cleaning products and take 15% off the Lavender collection using code LAVENDER15.
• Aura Frames: Save on a variety of Aura digital frames to display memories effortlessly.
• Ban.do: Save on super-cute homewares, apparel, accessories and more.
• Birthdate Co.: Birthdate’s personalized astrology candles, pendants and more are up to 20% off right now, thanks to a sitewide Mother’s Day promotion that is available through May 13.
• Bose: Quality earbuds, headphones and portable speakers are on sale at Bose.
• Buffy: Score ultra-soft sheets and plush comforters for 20% off during Buffy’s sitewide Mother’s Day sale.
• Character: Thanks to the brand’s birthday sale, you can take 20% off any two items, from tool kits to totes and more.
• Coop: Get 15% off the Mother’s Day collection at this Underscored-favorite bedding brand, plus a free Comphy pillowcase with the purchase of an Original or Eden pillow.
• Courant : Shop chargers and other tech accessories that fit seamlessly with your decor and get 20% off sitewide right now.
• FluffCo: The bedding and bath brand is offering 20% off hotel-style robes, high-end bedding and more through May 12.
• Loftie: Gift Mom more mindful mornings with 20% off the editor-approved alarm clock and more.
• Homesick: Save $8 on this bergamot, lavender and sage-scented Mother’s Day candle.
• Onsen: Unlike typical plush terry options, waffle-knit Onsen towels are super absorbent and quick drying. Right now, the brand’s luxurious robes are 30% off.
• Open Spaces : Spend $150 on this brand’s stylish organization tools and get a free ceramic french press with your order.
• Otherland: Save on the Mother’s Day Bundle, a trio of Otherland’s signature candle scents.
• Outdoor Fellow: Save 25% on candles sitewide using code MOM25.
• Papier: Right now score 20% off leather notebooks and 15% off stationery and photo books.
• Piglet in Bed: Piglet’s beautiful bedding and homewares are up to 20% off during the brand’s mid-season sale.
• Plufl: If you’ve ever watched your dog sleep and felt jealous, may we introduce you to Plufl, the as-seen-on-“Sharktank” brand offering giant dog beds made for humans? Huggable and washable, the original Plufl is on sale for 45% off through May 12.
• Pura : Get 20% off subscriptions and 20% off sets from Pura so Mom can fill her home with pleasant aromas.
• Sijo: Beloved by our editors, Sijo’s meticulously crafted sheets, pillows, comforters and prioritize cooling, comfort and sustainability. Get everything 15% off with code MOM15.
• Speks: Save on stress-relieving desk toys with 20% off bundles. Use code LUVMOM.
Mother’s Day travel and outdoors sales
• Callback: Just in time for warm-weather travel, Calpak’s chic luggage is 15% off when you spend $100 or more.
• Funboy : Luxury, ultra-fun pool floats are on sale just in time for peak summer pool days. Use code FUNMOM at checkout.
• High Camp Flasks: Take up to 30% off camping-ready drinkware.
• July: Gorgeous Underscored-approved luggage and travel accessories are up to 20% off sitewide ahead of Mother’s Day.
• Lo & Sons: Get up to 40% off on stylish and functional bags.
• Paravel: Take 25% off sitewide during Paravel’s biggest sale of the year.
• REI: Shop markdowns from all your favorite active and outdoor brands, from Hoka to Patagonia and more.
• Solo Stove: Celebrate Mother’s Day with 12% off orders of $150 or more. Choose your favorite smokeless fire pit and use code HOTMOMS at checkout.
• Yellow Leaf Hammocks: Take $100 off the hammock and stand bundle for outdoor relaxation.
Mother’s Day health and fitness sales
• 23andMe: Get the Health and Ancestry kit 35% off for the mom interested in genealogy.
• Alta Fitness: Shop durable yet pretty fitness equipment 20% off now through May 12.
• Ancestry: Right now you can get popular and giftable AncestryDNA kits starting at just $39.
• Cocofloss: Don’t keep lying to your dentist — save on luxurious, sustainable dental floss (it’s a thing) and you’ll actually feel inspired to maintain your habits. Score 15% off with code SPRINGCLEAN.
• Everlywell: Get 25% off accessible health tools sitewide at Everlywell with code MOM.
• Garmin : Save on a variety of fitness watches during this Mother’s Day sale.
• Hai: Shop smart, colorful showerheads from Hai and save $40.
• HigherDose: For the wellness-obsessed mom, this brand offers self-care splurges — red light masks, infrared mats and more — that promise myriad benefits, including better sleep. Get 15% off sitewide and a free Serotonin Soak Mini with code MOM15 right now.
• Hydrow: With the latest tech and over 4,000 workouts, our favorite rowing machine seriously upgrades at-home workouts. Right now our readers can score $450 off the original Hydrow Pro Rower using code CNNOG and $150 off the Hydrow Wave Rower using code CNNWAVE.
• Lifepro: With Lifepro’s “Mom’s In Motion” offer, take 25% off sitewide and score a free muscle massager.
• Owlet: Save on Owlet’s innovative baby monitors during this Mother’s Day promo.
• Therabody: Save on a bunch of Theragun models, including the Prime and Mini, plus the TheraFace Pro skin care tool and SmartGoggles heated eye massager.
• Touchland: Buy two premium sanitizing mists and get a third free, now through May 12.
• Willow: Get up to 40% off these app-connected wearable pumps and accessories.
Mother’s Day food, drink and kitchen sales
• Atlas Coffee: For the coffee-loving mom, get up to $50 off gifts with a subscription.
• Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Our readers can score 20% off the Artist Capsule using the exclusive code CNN20.
• Compartés: Gourmet chocolates are 15% off sitewide for our readers. Simply enter code CNN15 to score the discount.
• Edible Arrangements: Take up to half off gifts for Mom, from fruit bouquets to platters and more.
• Godiva : Enjoy 20% off chocolates and other sweets sitewide when you use code MOTHER at checkout.
• Hedley & Bennett: Personalize a stylish apron with free embroidery and take 20% off any knife at this premium kitchen brand.
• Hexclad : If your mom has been looking to upgrade her kitchen tools, consider this premium cookware brand’s discounted Mother’s Day bundles.
• Hurom: Through May 12, take $100 off any juicer over $400.
• Juliet: Juliet raised the bar for boxed wine, offering quality sips in sustainable and elegant packaging. Right now buy two items and score 20% off your purchase. Be sure to use code MAMA20 at checkout.
• NutriBullet: Get 20% off personal blenders and more sitewide with code GIFTMOM20.
• Our Place: Get up to 40% off on an assortment of the multifunctional cookware, gorgeous ceramic tableware, genius add-ons and more.
• SodaStream: Add some sparkle to Mom’s hydration with up to $60 off all machines sitewide.
• Sur La Table: Take up to 60% off all your favorite cookware brands.
• Vitamix: Upgrade Mom’s smoothie game with a top-of-the-line Vitamix blender, now up to $100 off through May 18.
Note: The prices above reflect the retailers' listed price at the time of publication.
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