As more and more weddings turn into photo shoots with styled first looks and propped-out details — all for Instagram and possible publication in a favorite blog — brides are searching for new ways to create a great moment for photographers to capture.
“I love that the getaway look has come back in vogue,” Lindsay Mann, Twirl New York’s fashion director, tells Yahoo Style. “It was always one of my favorite pictures in a wedding album, ducking into a waiting car under a rain of rice with guests cheering on the happy couple.”
Today’s brides are more likely to change into a second dress before or halfway through the reception, so buying two or even three wedding-day looks isn’t uncommon anymore. Melissa Bigner, editorial director of Charleston Weddings, has been noticing the trend take off in Charleston, S.C., and the surrounding areas. “Whether it’s a gown that can transition into a second look, such as removing the overskirt revealing a shortie dress, or an entirely different ensemble, we’re seeing tons of going-away outfits as couples get more creative with their reception exits.”
Possibly thanks to Pinterest, and a few celeb brides (remember Solange Knowles biking to her wedding?), brides and grooms are decorating golf carts, pedicabs, vintage cars, boats, bicycles and other modes of transportation to make their exits more memorable and personalized. To make the “scene” complete, a new look is essential.
“A ball gown won’t work for many of these setups and can be tricky to maneuver in at an afterparty,” explains Bigner, “so brides are embracing the old-fashioned tradition of a going-away outfit. We’ve seen elegant Chanel skirt suits, sassy Kate McDonald party dresses, flirty lace rompers, and sexy boho sheaths. Plus, unlike a traditional wedding gown, you’re more likely to wear your going-away look again, whether on your honeymoon, an anniversary, or a cocktail party.”
Setting the scene involves more than just a new outfit. “Sparklers are always a favorite. They’re so sweet and almost quaint,” says celebrity wedding planner Marcy Blum, who has planned the nuptials of LeBron James and Savannah Brinson, as well as Nate Berkus and Jeremiah Brent’s wedding. “There’s been a significant increase in the number of couples planning a going-away moment. A bride who changes into a going-away dress and goes through an arbor of friends holding sparklers and gets into a car with a beautifully calligraphed JUST MARRIED sign will always be a beautiful moment, no matter what the current trends are.”
New York-based photographer Christian Oth, who shot Allison Williams and Ricky Van Veen’s wedding last year, agrees. “We definitely see more couples putting thought into how their evening ends,” he tells Yahoo. “I love this last act on a wedding day to serve as the punctuation — that last shot that becomes the closing shot in the album.”
So what sort of look is acceptable for that final wedding-day pic? Lindsay of Twirl New York says brides can swap a floor-length gown for a minidress with fringe or a short, full, tulle skirt with or without sparkle. “A bride can get a great getaway shot leaving the reception in a cocktail dress, which she can then wear to the afterparty.”
If you’re leaving straight for the airport, or heading home or to a hotel room, there are plenty of wedding-themed T-shirts you can slip into that scream “Just Married” in one way or another. You can also find his-and-her (or his-and-his or her-and-her) designs for those who want to leave in matching looks.
Check out the chic looks that were on the runway for spring — some are in stores now — for your going-away moment.