Dior Opens Its Fifth Store in Mexico City

Deborah Belgum
·2 min read

For almost 10 years now, Dior has had a women’s store in the upscale neighborhood of Polanco in Mexico City.

Now it has added a men’s shop-in-shop to complement the women’s collection housed separately at the legendary El Palacio de Hierro department store, one of the top shopping venues in the city.

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The new boutique showcases the masculine universe designed by Kim Jones, the house’s creative director of men’s, and houses the summer 2024 collection of ready-to-wear styles complemented by accessories, including shoes, small leather goods, custom jewelry, bags and glasses.

The compact store-within-a-department-store space takes its architectural inspiration from the concept designed in 2022 by renowned architect Peter Marino at Dior’s traditional global flagship on 30 Avenue Montaigne in Paris.

In the Polanco location, sleek modern designs are seen throughout. Near the store’s entrance is a black marble table from Italian design firm Agapecasa, placed atop a gray and blue carpet created by Tai Ping, the famous Hong Kong rug company founded in 1956. The table displays the Maxi Gallop backpack from the permanent Dior collection as well as Combat Derby shoes from the spring 2024 season. Sleekly designed Armenio armchairs sit at the side of the outpost.

Dior has had ties to Mexico since Christian Dior’s first collection in 1947, which had an evening gown he named “Mexico” in a lemon and lilac pattern. The relationship between Dior and El Palacio de Hierro began in 1950 when the famous Mexican film actress María Félix used to shop the house’s designs there. Women’s creative director Maria Grazia Chiuri presented the Dior Cruise show in Mexico Coty on 2023.

Dior currently has five stores in Mexico, all in Mexico City — Plaza Artz Women, Plaza Artz Men, men’s and women’s at El Palacio de Hierro Polanco and a women’s store at El Palacio de Hierro Santa Fe.

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