Diesel's Nicola Formichetti Takes Us To Shanghai


Diesel wants to make their influence felt in China, they go big. Real big. Earlier this month, the brand staged a blockbuster fashion show at the Shanghai Exhibition Center as a kickoff to a "Welcome to Diesel World," a large scale installation that celebrates its 37-year history. Over 1,000 guests filed into the cavernous space for an extensive runway show that featured pieces from D

iesel, Diesel Black Gold and Diesel Kid. The show also featured a broad range of models, many of whom were specifically street cast by

Artistic Director Nicola Fomichetti.

"I was impressed with what we were able to create in Shanghai," he tells Yahoo Style. "I get really inspired by people you see and meet all around. I wanted to take the energy of Shanghai's streets into our catwalk and that's what we did. Great energy, for Diesel in China."

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