Calvin Klein Opts for Monochromatic Minimalism

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Calvin Klein is painting the town white with its Monochromatic Summer collection, a chic ode to contemporary minimalism.

On Wednesday, the PVH-owned brand unveiled its latest collection featuring apparel and undergarments crafted in coordinated shades of white, specifically curated for “summertime elegance,” Calvin Klein noted.

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In support of the collection, the New York-headquartered brand tapped “Empire of Light” actor Micheal Ward and Vogue Korea cover star and model Vittoria Ceretti to star in its campaign.

The campaign, shot by British-born photographer Josh Olins, captures Ward and Ceretti in the new collection as they embrace the “invigorating possibilities” of the summer season.

“The campaign nods to a summer in the city, juxtaposing the collection’s white palette against the textures of New York,” Calvin Klein stated in a press release. “Soft lighting and minimal tone-on-tone styling evoke the season’s warmth, showcasing each style’s simplicity, energy and sensuality.”

Campaign content will be shared across Calvin Klein’s social channels and will also show up across high-impact out-of-home locations around the world.

In its pursuit to refine men’s wear and women’s wear, Calvin Klein’s Monochromatic Summer collection features soft fabrics and a light color palette that delivers the “ultimate overstated understatement.”

Notable pieces in the collection include a classic linen button-down shirt, a denim maxi skirt with a front slit, high-rise denim shorts, a satin maxi dress and a denim mini skirt. Rounding out the collection is a variety of accessories, including underwear, a leather crossbody bag, a tote bag with Calvin Klein’s logo adorned on the front and more.

The Monochromatic Summer collection retails for $22-$329 and is available now on Calvin Klein’s website.