Calvin Klein Jeans Ads: From Brooke Shields to Kendall Jenner

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There’s nothing like your first pair of designer jeans—and for many people, that first pair was from CK Jeans. Kendall Jenner is the newest face of Calvin Klein Jeans, and the signature minimalist ads depict her with nude makeup, wet hair, and enviably glowing skin. It’s hard to believe that Jenner was once a peppy high school cheerleader in California, but her versatility is hard to argue with. “Proud to be the face of the new @calvinklein #mycalvins Denim Series!” the 19-year-old model Tweeted. Jenner follows a long line of top models who became international sensations after posing for CK Jeans, from Brooke Shields to Kate Moss to Jamie Dornan. She already has a huge social media following—perhaps one of the reasons why she nabbed high profile gigs for Calvin Klein and Estée Lauder—but now, she may be on her way to icon status. When Vogue asked her if she was more of a Shields or Moss, she replied, “Kate Moss I guess. She’s someone I’ve always looked up to.” For a look at Jenner, Moss, and other stars in their Calvins, check out our retrospective of advertisements—and their unchanging, minimalist beauty looks.

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