This ‘Magical’ Concealer With 130K 5-Star Reviews ‘Takes Years Off’ of Mature Shoppers’ Faces — & It's $9 Today
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.
There are many concealers out there that promise to hide your dark circles, but few are actually able to complete the task. Sometimes under-eye concealers can be cake-y and crack, making your dark circles more noticeable and your failure in an attempt to cover it up more obvious. Luckily, there is a concealer out there that’s up for the task — and it’s currently on sale. The Maybelline Instant Age Rewind Eraser ($9) has a bold name and makes big promises, but according to Amazon reviewers (and celebs), it actually delivers.
More from SheKnows
Today's Top Deals
Lululemon Just Dropped a Pickleball Collection Full of Stunning Exercise Dresses & Skorts
You Can Save Up to 40% Off Fire TV Products During Today's Huge Amazon Sale
Maybelline boasts that it can turn back time (at least temporarily), and reviewers agree. For context, if a product has 2,000 ratings on Amazon, that’s generally considered good. Maybelline’s under-eye concealer has a stunning 200,000 ratings and a 4.4-star rating.
The under-eye concealer is infused with Haloxyl, which are peptides that brighten your skin and thicken it. Think about how thin the skin of your under-eye area is, and that ingredient makes perfect sense in a concealer.
Maybelline Instant Age Rewind Erase
Maybelline Instant Age Rewind Eraser
Price: $10.99 $9, originally $11
This reviewer had tried many luxurious, higher-end concealers—$20-30—to try to obscure her dark circles and found this drugstore pick did the job much better. “This little gem is great,” She wrote. “I use this concealer every day instead of all my high-end brand concealers. It’s full coverage, buildable, lasts all day, not drying and not too liquidy. I’m so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag.”
Another shopper added that this is a “failproof fixer,” saying, “I don’t wear a lot of makeup but a concealer sure comes in handy for a quick fresher look, especially after Covid… I give it a 5 star rating without hesitation.”
A third shopper we’re going to mention simply said: “Over 60 & this product takes YEARS off!” So of course, we were intrigued and we saw they said, “I’ve always had dark under eye circles and it’s always a challenge to find a concealer that covers it. This product works like no other PLUS softens and smooths fine lines and wrinkles! Lasts all day… LOVE IT!!!”
Another shopper called them “Smooth & magical,” saying, “This is the good stuff!! I’m over 60 & I have wrinkles on top of wrinkles. A lot of concealers get into those creases & I’m looking like a cheap hook… err clown. This is the creamiest & smoothest I have ever used. Highly recommended!!”
The concealer even has a special cushion tip to ensure that you get a streak-free look. This concealer isn’t only for under-eyes either, if you need to hide a blemish, erase some redness or blur a few fine lines, you can use this same product. Many makeup enthusiasts on TikTok use this concealer to contour.
It normally costs $10.99, but right now some shades are as low as $8, so it’s definitely worth adding this fan-favorite product to your cart.
This concealer comes in 16 different shades, so you should be able to find the perfect match to your skin tone. In addition to the skin-tone-colored concealers, there are Brightener and Neutralizer options if you need a little extra help.
Before you go, check out our slideshow below:
More Top Deals from SheKnows
Launch Gallery: The Best Night Creams for Every Skin Type, According to an Aesthetician
Best of SheKnows
26 of the Best Under-$20 Red Lipsticks to Channel Your Inner Swiftie
Best Under-$10 Lookalikes of the Viral Clinique Black Honey Lipstick, According to TikTok
Sign up for SheKnows' Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
