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Amazon Prime Day 2023 is July 11th and 12th — and great deals are already live

grill, tv, headphones, sneakers: Amazon Prime Day 2023
Amazon Prime Day 2023: Get ready for Amazon's biggest shopping event of the year! (Photos: Amazon)

It's official: The dates of Amazon's annual shopping extravaganza known as Prime Day have been announced! Mark your calendar: Amazon Prime Day 2023 is on Tuesday, July 11 and Wednesday, July 12 in more than 20 countries. This mega-holiday for bargain hunters is one of the best times of the year to score deep discounts on a massive range of goodies in every category, from beauty and home to tech. There are tons of incredible sales to wade through on the big day, and it's important to plan ahead to make sure you maximize your experience. Here's what you need to know about the official Amazon Prime Day announcement, which hit the wires early this morning.

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When is Amazon Prime Day 2023?

Prime Day 2023 will be on Tuesday, July 11, 2023 and Wednesday, July 12, 2023. It kicks off at 3AM ET / 12AM PT on the 11th, and ends at the same time on the 12th. (Last year it was also on a Tuesday and Wednesday.) Keep in mind that plenty of other online retailers try to get in on the action, so sales will often start a little earlier at places like Target, Walmart, Home Depot, Lowe's, Sephora and more. Last year, Amazon also kicked off Prime Day early with deals that started about a week prior, which could be on the table this year also.

What's new for Prime Day 2023?

There are always recently released gadgets and gizmos to pounce on, and you can expect to find deals on new and older products like Apple Watches and Beats headphones, shopping expert Trae Bodge tells Yahoo Life. Even the latest models like the Amazon Echo Show 15 may be on sale.

Some of the deepest discounts will likely be for the home, like small appliances and smart home devices, Bodge says. Meaning, it may finally be time to invest in that air fryer you've been eyeing for ages.

What will be on sale for Prime Day 2023?

A lot, actually. Amazon puts practically everything on sale for Prime Day, but there are some categories that have especially great deals. "Amazon offers significant discounts on electronics during Prime Day, including smartphones, laptops, tablets, headphones and smart home devices," Michelle Madhok, online shopping expert and founder of deals site SheFinds.com, tells Yahoo Life. "Prime Day is also a great time to purchase home and kitchen appliances, including refrigerators, washing machines, blenders and air fryers."

Madhok says you can also expect to find deals on fashion and beauty products, like makeup, skincare, bags and shoes.

What is Amazon Prime Day?

Amazon Prime Day is a huge savings event that's exclusive to Amazon Prime members. If you're not a member, you can sign up for a free 30-day trial now, so you can start savings well in advance. If you want to wait, you can sign up for Amazon Prime any time, including during the event itself. However, it's best to get a head start so you can focus on shopping.

How to find the best Prime Day deals

While Prime Day is loaded with sales, Bodge points out that you shouldn't assume you're always getting the best deal. "I would do a little price sleuthing to see where the item is sold and for how much," she says. While Amazon is a hot-bed for deals, other retailers will also be offering impressive discounts around this time.

"You can use Google shopping for this or the Camelizer, which is a browser plug-in that provides historical pricing for items on Amazon," Bodge says. "Another helpful browser plug-in is the Sidekick from CouponCabin.com, which can test a slew of coupons for you at checkout. If there is a valid code, that savings will be applied to your purchase."

The best Prime Day deals available now

Prime Day deals technically aren't available until July 11. However, Amazon is already rolling out impressive early deals as a lead up to Prime Day. Snap up these steals now.

Prime members can score a Ring video doorbell and Echo Pop for a whopping 62% off! Enjoy a 1080 pixel HD wired video doorbell with two-way talk, advanced motion detection and customizable privacy settings, as well as the Echo, which can play your chimes, along with everything else Alexa-enabled.

$40 at Amazon

These popular joggers are 60% off for Prime members right now. Made from a cotton-spandex blend, they provide that perfect amount of stretch. Choose from five shades, including gray and black cherry.

$90 at Amazon

Enjoy $70 off this smart TV if you're a Prime member. It features 720-pixel resolution, along with access to more than a million shows and TV episodes through subscriptions to Netflix, Prime Video, Disney+ and more streaming services. There's even an Alexa-enabled remote to help you scroll through channels using the power of your voice.

$130 at Amazon

These massively popular wireless headphones offer 40 minutes of listening time before needing a recharge. They feature cushioned ear cups for your comfort and have a built-in microphone, so you can take calls. 

$129 at Amazon

Take your grill game on the road with this cool Cuisinart. It offers a 196 square-inch cooking surface and weighs just two pounds, making it easy to tote around as needed. A dual venting system allows you to control the temperature.

$28 at Amazon

Samsung's Galaxy Tab A7 Lite offers 32 GB of memory and an 8.7-inch screen. An upgraded sturdy metal frame helps protect the tablet, so it's safe for butterfingers. It's lightweight and slim, making it a great option to toss in your bag.

$120 at Amazon

This Linenspa mattress is made from memory foam and innersprings to bring you the best of both worlds. It has a medium-firm feel and features a quilted top for your comfort. Choose from 8-, 10- and 12-inch thickness levels.

$199 at Amazon

The bestselling Ninja AF101 air fryer does a little of everything — it crisps, roasts, reheats and dehydrates to help you whip up quick and easy meals. The fryer offers a generous four-quart capacity and looks nice perched on your countertop.

$100 at Amazon

Amazon's No. 1 bestselling TV is just $80 right now (not a typo)! It features 720 pixel resolution and has Fire TV built-in, for access to over 1 million (!!) movies and shows. There's even an Alexa remote, allowing you to flip through channels with your voice. 

$80 at Amazon

Save nearly 50% off this teeth-whitening kit for a brighter smile. It features 20 strips that promise to get your teeth up to 12 levels whiter. It's also enamel-safe, so you don't need to stress about creating tooth sensitivity.

$30 at Amazon

Amazon's No. 1 bestselling sandals are specially designed to make it feel like you're walking on clouds, thanks to a thick sole that cushions every step. The slip-ons work great at the beach, pool or just around the house. Choose from a huge range of colors (16 to be exact). 

$24 at Amazon

Zits happen to the best of us. These handy patches from CosRX feature hydrocolloid to cover and protect your pimple while infusing zit-busting medication. You'll get 96 patches and three sizes to choose from.

$13 at Amazon

This pre-seasoned skillet can be used on the oven, stove, grill or even over a campfire. Two handles make it easy to move around as needed.

$20 at Amazon

Revlon's bestselling hot air brush styles and drys your hair in one go. A small head size helps you to get close to your root for all-over smoothing, while four settings — low, medium, high and cool — give you a customized blow drying experience. 

$40 at Amazon

Not everyone needs to make smoothies for an army. Nutribullet's 600-watt mini features a 24-inch cup you can blend directly into and take to the beach or the gym. (There's even an included to-go lid.) 

$58 at Amazon

Bogg's massively popular beach bag is on rare sale! The tote is crafted from waterproof EVA and features holes to help your gear dry off. A textured bottom means your bag won't easily topple over in the sand. 

$120 at Amazon

While these sneakers are technically designed for running, they make for a great everyday shoe, too. They feature Cloudfoam cushioning for irresistible comfort, along with a lace closure to help you get a tight fit. A cool fact: 50% of the upper is made from recycled materials.

$34 at Amazon

This mini fridge is packed with features to make your food-cooling experience easier. It includes a built-in freezer, adjustable thermostat and storage solutions, allowing you to pack a lot into a small space.

Save $67 with coupon
$133 at Amazon

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know, and hear from Autoblog’s car experts on must-shop auto-related Prime Day deals.