Alo Brings Its Studio to Street Style to an Exclusive Partnership Launch with Beats
Alo Yoga has announced its latest collaborative partnership with Beats by Dr. Dre, launching the Beats x Alo Special Edition Fit Pro true wireless earphones. Designed as the perfect workout accessory from studio to street, the collaboration highlights the Los Angeles-based brands’ shared affinity for fashion-forward aesthetic in fitness.
The Beats x Alo Special Edition Fit Pro true wireless earphones are created with a glossy black finish and chrome-like accents and debossed with the Alo logo on the right earbud and pearlized “b” logos on both earbuds. Notably, the Beats x Alo Special Edition Fit Pro true wireless earphones are the most advanced and innovative Beats earphones to date with features including premium sound experience with active noise cancelation, transparency and adaptive EQ modes, spatial audio with head tracking and the Apple H1 chip. The earphones are compatible with both Apple and Android phones.
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For Alo, the collaboration with Beats to create earphones also represents a continued stretch into more areas as a lifestyle brand. Known for its distinguishable athletic apparel and accessories, the brand also has a robust line of skin care, hair care and supplements. Alo’s “Move Into Wellness” campaign, which launched at the end of 2023, signified its momentum in positioning its entire health and wellness ecosystem together.
Danny Harris, cofounder and co-chief executive officer of Alo Yoga, said the company is thrilled to announce the collaboration between Beats and Alo Yoga, noting that “this partnership is more than just a fusion of technology and fashion; it’s a celebration of the rhythm of life and the practice of being present.”
Together, he said, the brands “aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.”
Additionally, Chris Thorne, chief marketing officer of Beats, said, “The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture. Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness.”
Bringing the collaboration to life, Beats and Alo tapped Grammy Award-winning artist Tyla for the campaign. The campaign, which was filmed in the Bahamas, shows Tyla on an immersive sensory journey and features her recently released track “Safer.”
“Partnering with Beats and Alo has been a dream collaboration for me,” Tyla said. “I’m so excited to join forces on this campaign and share a product I personally rely on day in [and] day out.”
On Thursday, just following the campaign launch, Tyla will be featured in part of Apple’s Today at Apple programming where she will highlight the power of music in wellness and fitness. The conversation will be recorded at Apple Williamsburg with Apple Music radio show host Nadeska Alexis.
The Beats x Alo Special Edition Beats Fit Pro will retail for $199.99 beginning Thursday at apple.com, aloyoga.com and select Apple and Alo store locations.
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