Sony’s Debut Trailer For ‘It Ends With Us’ Starring Blake Lively Clocks 128.1M Views In First 24 Hours, Biggest Recent Debut For Female Event Movie

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EXCLUSIVE: The first trailer for Sony Pictures and Wayfarer Studios’ It Ends With Us, exec produced by and starring Blake Lively, has made quite an impact since its launch last Thursday.

Garnering 128.1M views in its first 24 hours, according to WaveMetrix, the trailer has hit 222M as of today. For the sake of comparison, the trailer for Uni’s Wicked — the first of two new films based on the musical — landed 112.9M views in its first day of release, with pop culture phenomenon Barbie bringing in just 101.6M in the same period. Other recent films that have seen their trailers bested in this metric include Taylor Swift: The Eras Tour (96.2M), The Marvels (90.6M), Mean Girls (79.3M), Challengers (75.0M) and The Hunger Games: The Ballad of Songbirds and Snakes (61.6M), to name just a few.

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Directed by and co-starring Justin Baldoni, It Ends With Us adapts the highest-selling novel of hugely popular romance novelist Colleen Hoover and marks the first feature adaptation of her work. Adapted for the screen by Christy Hall, the film tells the story of Lily Bloom (Lively), a woman who overcomes a traumatic childhood to embark on a new life in Boston and chase a lifelong dream of opening her own business. A chance meeting with charming neurosurgeon Ryle Kincaid (Baldoni) sparks an intense connection, but as the two fall deeply in love, Lily begins to see sides of Ryle that remind her of her parents’ relationship. When Lily’s first love, Atlas Corrigan (Brandon Sklenar), suddenly reenters her life, her relationship with Ryle is upended, and Lily realizes she must learn to rely on her own strength to make an impossible choice for her future.

Also starring Jenny Slate, Hasan Minhaj and Amy Morton, the film is produced by Alex Saks for Saks Picture Company, along with Jamey Heath on behalf of Wayfarer Studios and Hall. Exec producers include Lively and Hoover, as well as Steve Sarowitz, Andrea Ajemian, Andrew Calof and Baldoni on behalf of Wayfarer Studios, which co-financed the project.

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