With ‘Road House’ and ‘The Beekeeper,’ Amazon Dominates Home Viewing With and Without Theaters
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To understand why is the industry so conflicted over how to release movies, check out the contradictory paths of two Amazon films, “The Beekeeper” and “Road House.”
The first, which stars Jason Statham as a righteous avenger, is a $40 million production acquired by Amazon MGM for the US. It grossed $66 million in its domestic theatrical release and went on to become a hit as a $19.99 PVOD. Currently, it’s $5.99 to rent and is #1 at iTunes (which ranks by transactions) as well as Fandango (which tracks by revenue).
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That’s nearly unheard of at Fandango, which sometimes see its entire top 10 comprised of $19.99 titles. It is also unusual for a mid-level success like “The Beekeeper” to be so dominant on VOD.
Meantime, “Road House” skipped theaters and leads Reelgood’s list of most-streamed movies for the week ending last Wednesday (#4 overall among all programs; episodic programs “3 Body Problem,” “A Gentleman in Moscow,” and “Quiet on the Set” ahead).
At Netflix, another random theatrical release dominates its most-watched movie chart. “The Little Things” with Denzel Washington is a Warner Bros. film that grossed $31 million worldwide in 2021 when it was released simultaneously on Max. Current Netflix producing partner Adam Sandler’s 1996 “Happy Gilmore” (from Universal) is #2.
Also noteworthy is “Knox Goes Away,” directed and starring Michael Keaton. A Toronto Film Festival premiere, it is #5 at iTunes (where it is the highest placing premium-rental film) and #3 at Fandango. It had a minimal theatrical release from Saban Pictures, with the expectation that home would be where the interest lay. Like “The Beekeeper,” it features a lone man seeking justice, with Keaton playing a veteran hit man facing dementia out to rescue his adult son. In its case, minimal theatrical exposure did nothing to diminish interest.
“The American Society of Magical Negroes” (Focus), the Sundance-premiered comedy that made little theatrical impact, is #9 on Fandango at $19.99. That sort of showing is very helpful for a film which will return little from theaters.
Netflix has two new originals charting this week, though not at the top like some other recent releases. “The Tearsmith,” an Italian romantic fantasy, is #5, while “Scoop,” about Prince Andrew’s disastrous press interview, debuted at #6.
Reelgood, filling the void for recent streaming results (Nielsen lags by about a month), continues to show that its results veer from wider-audience preferences. Reelgood app users seem to be older and more upscale, as evidenced by the still-high positions of Oscar winners like “Anatomy of a Fall” and “Poor Things.”
“Road House” has wider interest, so its #1 showing seems logical. But it is odd that “Damsel” — which only went aas high as #5 on Netflix’s own top 10 and dropping off after five days — is the streamer’s sole entry on the Reelgood list. It shows again the vagaries of trying to follow home viewing compared to the ease of reporting theatrical box office.
VOD Top 10s
iTunes and Google Play rank films daily by number of transactions, while Fandango at Home lists by revenue. The listings below are for Monday, April 8. Google Play’s top 10 has not been updated, now for three weeks. We will list them if and when they return.
The distributors listed are current rights owners. Prices for all titles are for lowest for either rental or download.
iTunes
1. The Beekeeper (Lionsgate) – $5.99
2. Anyone but You (Sony) – $5.99
3. Land of Bad (The Avenue) – $5.99
4. Migration (Universal) – $5.99
5. Knox Goes Away (Saban) – $19.99
6. The Iron Claw (A24) – $4.99
7. Argylle (Universal) – $19.99
8. The Hunger Games: The Ballad of Songbirds and Snakes (Lionsgate) – $5.99
10. Bob Marley: One Love (Paramount) – $19.99
Fandango at Home
1. The Beekeeper (Amazon MGM) – $5.99
2. Imaginary (Lionsgate) – $19.99
3. Knox Goes Away (Saban) – $19.99
4. Ordinary Angels (Lionsgate) – $19.99
5. Land of Bad (The Avenue) – $19.99
6. Madame Web (Sony) – $19.99
7. Migration (Universal) – $5.99
8. Bob Marley: One Love (Paramount) – $19.99
9. The American Society of Magical Negroes (Focus) – $19.99
10. Anyone but You (Sony) – $5.99
Reelgood
Reelgood is a gateway app for film and TV that provides a weekly listing of most-watched movies on subscription-based streamers. We list the streamer hosting the film after each title. This list covers March 28-April 3.
1. Road House (2024) (Amazon Prime)
2. Anatomy of a Fall (Hulu))
3. Poor Things (Hulu)
4. Oppenheimer (Peacock)
5. The Passion of the Christ (Roku)
6. American Fiction (Fubo)
7. Dune (Max)
8. Damsel (Netflix)
9. Ghostbusters: Afterlife (Fubo)
10. Wonka (Max)
Netflix Movies
These are the most-viewed, current rankings on Netflix’s domestic daily chart on Monday, April 8. Originals include both Netflix-produced and acquired titles it initially presents in the U.S. Netflix publishes its own worldwide weekly top 10 on Tuesdays based on time viewed.
1. The Little Things (2021 theatrical release)
2. Happy Gilmore (1996 theatrical release)
3. Glass (2019 theatrical release)
4. Baby Driver (2017 theatrical release)
5. The Tearsmith (Italian Netflix original movie)
6. Scoop (British Netflix original movie)
7. Space Jam: A New Legacy (2021 theatrical release)
8. Skyscaper (2018 theatrical release)
9. Split (2016 theatrical release)
10. The Super Mario Bros. Movie (2023 theatrical release)
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