Rihanna And Her Latest Fenty x Puma Launch Take Over London
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Rihanna’s latest FENTY x PUMA Creeper Phatty collection has arrived.
The fashion and beauty mogul celebrated the launch of the newest earth-tone iteration of the bestselling sneaker in London on Wednesday (April 17) alongside some of the U.K.’s most regard influencers and public figures, including Arya Starr, Mahalia, Bree Runway, and more.
Rih rocked a monochromatic look and debuted a new honey blonde ‘do. The loving mother of two also repped her family by sporting her man A$AP Rocky’s iconic “Grim” ring, as well as a “Mom” signature ring.
The FENTY x PUMA Phatty Earth Tone Creeper is a not-so-basic neutral with gold embellishments that’s intended to stand out whilst also blending in. The new collection comes in three distinct colorways: totally taupe, green fog and warm white.
As described by Puma, the taupe and warm white shades are everyday staples while the green fog is a color “representing wisdom and intelligence […] that delivers both power and trend.”
The campaign, shot by Philippa Price, expounds on the idea of doing something without being noticed. It’s said to be “a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery.”
The taupe colorway is currently available on Puma’s official website while the other two colors launch on April 25 at 10 a.m. ET online and at retailers globally.
The Fenty x Puma Phatty Creeper launched in 2023, marking Rih’s return. It’s a “bigger, badder, bolder” version of the OG Creeper from 2015. Rihanna was first named Puma’s creative director in 2014, and they announced their collaboration Fenty x Puma in 2016. She and Puma parted ways in 2018 before reuniting in early 2023 via a simple post from Puma’s CEO Arne Freundt that read, “She’s back.”
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