After Claiming ILLIT’s Label Plagiarized NewJeans, ADOR CEO Sued for Defamation by HYBE Imprint

The latest escalation in the power struggle between HYBE and Min Hee-jin, the CEO of its subsidiary label ADOR, has arrived in the form of legal action from a separate label under the Korean conglomerate.

In a statement released Wednesday (May 22) local time in Seoul, HYBE label BELIFT LAB announced it is taking legal action against Min for defamation over her claims that the BELIFT team behind girl group ILLIT plagiarized her and ADOR’s work with NewJeans. The label is accusing Min of “obstruction of business and defamation,” according to the statement.

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The news is just the latest development in a saga that has seen HYBE file a police report accusing Min of a “breach of trust” via an alleged plan to take over management control of ADOR, which was followed by an emotionally charged press conference on April 25 during which Min refuted the allegations.

One of Min’s most widely discussed claims from the press conference was that BELIFT LAB “copied all the formulas that we had with NewJeans” for the recently launched ILLIT, including musical concept, fashion collaborations and more. As reported by the Korea JoongAng Daily, Min said the members of ILLIT are “innocent” and “it’s the adults that have sinned.”

Since that claim, online fighting between fans and social-media users on both sides of the conflict has brought various claims against multiple parties within the HYBE LABELS system, from artists to executives.

Further in its May 22 statement, BELIFT LAB declared that “Min’s accusations of plagiarism are not true” and that the label is “vigorously pursuing all necessary legal avenues to clarify the facts,” noting that the claims are Min’s opinions. The agency, which also houses boy band ENHYPEN, touched on the five members of ILLIT, noting that Yunah, Minju, Moka, Wonhee and Iroha “have been facing unjustified malicious attacks, ridicule, and slander,” adding that they “strongly urge these defamatory actions, ill-willed slander, the spreading of misinformation, and any form of personal attacks to stop.”

The news comes amid a major week for HYBE, as the company prepares for the highly anticipated releases of both Right Place, Wrong Person — the latest solo album from BTSRM released under BIGHIT MUSIC — and How Sweet, a two-track single from NewJeans under ADOR, both out on Friday (May 24).

See the official English-language version of BELIFT LAB’s statement, as provided to Billboard by HYBE:

Hello,
This is BELIFT LAB.

Today, May 22, our company has formally submitted a letter of complaint against Hee Jin Min for obstruction of business and defamation. This action follows Min’s unfounded and erroneous allegations against ILLIT, a group of artists represented by BELIFT LAB. 

We would like to make it clear that Min’s accusations of plagiarism are not true. We have provided conclusive evidence to the appropriate judicial authority to refute them. We are committed to vigorously pursuing all necessary legal avenues to clarify the facts, regardless of the time it will take.

It is important to note that claims of plagiarism should not be determined by an individual’s biased opinions but should instead be assessed through established legal standards and processes. It is regrettable that our artists and employees are being subjected to unwarranted speculation and misinformation, impacting their hard work and integrity.

Additionally, members of ILLIT have been facing unjustified malicious attacks, ridicule, and slander, in spite of the fact that the members are unrelated to the accusations at hand. We strongly urge these defamatory actions, ill-willed slander, the spreading of misinformation, and any form of personal attacks to stop.

BELIFT LAB will spare no effort to protect our artists and employees.

Thank you.

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