Beyoncé, Olivia Rodrigo and Taylor Swift Have Worn Aupen’s ‘It’ Girl Bags — Here’s the Next Restock Date

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Beyoncé “borrowed” one from Blue Ivy. Taylor Swift carried one while on a date night with Travis Kelce. And Olivia Rodrigo slung one over her shoulder while hanging out with rising pop star Tate McRae. We’re talking about Aupen, the minimalist-chic accessories line seen on the queens of pop, Oscar winners and practically everyone on the “It” girl list.

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Pronounced “open,” the brand recently announced on Instagram that “after 18 months, Aupen design collective bids goodbye.” The news prompted fans to stock up en masse on the artful carryalls ($180 to $420), which are now sold out. The company says its “design team is on a break,” but the good news is that its operations and customer service teams are “still running.” Even better: Aupen bags are being restocked on Saturday, June 1 at 9 a.m. PT/12 p.m. ET.

Queen Bey, Blue Ivy and Hailey Bieber have all carried the Purpose bag ($180), a sleek leather shoulder bag with an angular shape; while Gal Gadot carried it in a white colorway and Selena Gomez sported a crystal fringe-embellished version. Taylor Swift has been seen with the Nirvana (now sold out), a slouchy assymetrical carryall with a braided handle and sculptural gold bag charm. Kylie Jenner and Gabrielle Union are among the stars who have toted the Fearless purse.

Based in Singapore, Aupen launched in October 2022 with vegan leather bags. The label seemed to arise of nowhere, as Glamour reported, and its explosion of celebrity placements within a year its debut undoubtedly raised eyebrows among fashion industry insiders wondering about the brand’s anonymous A-list hookup. (A celebrity stylist co-founder? A starry investor?)

The Hollywood Reporter earlier this year met face-to-face with Aupen’s commercial director to get to know the real people behind the faceless brand. He and the spotlight-shy designers, he said, prefer to remain as an anonymous collective (at the time, they were based in San Francisco, Brooklyn and Singapore) to allow the designs to speak for themselves.

Last year, the company decided to move from vegan materials to Leather Working Group-certified calfskin leather and began using repurposed croc leather accents — sourced from the cutting room floor of the factory that manufactures for Hermès — on the handles of its Nirvana Kiss bag, which came with authentication cards for the genuine materials.

The brand’s jewelry is an A-list favorite, too. The gold Splash earrings were recently worn by Oscar winner Emma Stone, while Dakota Johnson donned the silver Wave earrings last year.

Below, shop the Aupen bags that are expected to sell out when they’re restocked, and mark your iCal for June 1 at 9 a.m. PT/12 p.m. ET.

Aupen Purpose Bag

$180 at Aupen

Aupen Nirvana Bag

$340 at Aupen

Aupen Fearless Bag

$340 at Aupen

Aupen Joy Bag

$240 at Aupen

Aupen Lover Flap Bag

$260 at Aupen

Aupen Union Bag

$300 at Aupen

Aupen Brooklyn Bag

$340 at Aupen

Aupen Splash Earrings

$140 at Aupen

Aupen Splash Earrings

$140 at Aupen

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