Ben & Jerry's Free Cone Day Is Here! And There's No Limit on How Many Free Cones You Can Get

Customers are encouraged to hop back in line as many times as they want to get multiple free cones in any flavor they'd like

Ben & Jerry’s Free Cone Day is back!

On Wednesday, March 13, the brand announced the beloved freebie day will return on Tuesday, April 16, at scoop shops nationwide.

Ben & Jerry’s fan appreciation day knows no limits. Customers are "encouraged to get back in line as many times as they’d like" to get multiple free cones, per a release. "Experienced fans understand it’s easiest to jump back in the queue on Free Cone Day with a scoop already in hand."

Why so generous? The brand has a goal to reach 1 million free scoops served on Free Cone Day.

“[Last year] we gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops,” Dave Stever, Ben & Jerry’s CEO said in a statement. “We’re asking our fans to really bring it this year: invite their friends, family, neighbors, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”

Related: Ben & Jerry’s Is Changing All of Its Non-Dairy Ice Creams to Use a New Base

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The ice cream company has released several new flavors this year, including mango, which consists of mango ice cream mixed with sweet cream ice cream. The flavor is only available in scoop shops, so fans of fruity flavors can try the new treat during Free Cone Day.

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In 2023, it was the first time in four years that Ben & Jerry’s had Free Cone Day. The last time they celebrated the occasion before the 2023 return was in 2019 before the COVID-19 pandemic put a wrench in the happy day.

Related: Ben & Jerry's and Chance the Rapper Join Forces on a New Mint Chocolate Ice Cream Flavor

The special day has been around for over 40 years. In 1979, to celebrate the first full year Ben & Jerry's was launched, the co-founders, Ben Cohen and Jerry Greenfield, started the annual tradition, according to a release.

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