Amazon Sets 2024 Prime Experience Emmy FYC Event; ‘Fallout’, ‘Expats’, ‘Mr. & Mrs. Smith’ Among Featured Shows

Nellie Andreeva
·2 min read

Prime Experience, Prime Video’s annual Emmy FYC activation, is back for its 2024 edition. Held at a new venue, NYA West, across the street from last year’s location, the event will let invited members of the Television Academy and Hollywood guilds get closer to some of Prime Video’s top series, movies and specials through in-world installations, interactive exhibits, show-inspired menus and panels.

Opening April 24 with an “Inspiration & Innovation” panel event featuring showrunners from across the slate, Prime Experience will runs through May 20 with a lineup of 12 screenings, panels, and additional special events.

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Featured FYC panels will include Expats, Fallout, I’m a Virgo, Maxine’s Baby: The Tyler Perry Story, Mr. & Mrs. Smith, Red, White & Royal Blue, The Wheel of Time, Amazon Music Live with Garth Brooks, Jim Gaffigan: Dark Pale, Jenny Slate: Seasoned Professional, Tig Notaro: Hello Again and For Love and Life: No Ordinary Campaign.

Deadline is a partner on this year’s event, launching an exclusive Deadline Studio at Prime Experience.

Recreated in the space are the post-apocalyptic world of Fallout, the Hong Kong night market of Expats, the New York City brownstone of Mr. and Mrs. Smith, and Gen V’s Godolkin University campus. Each interactive installation provides a glimpse into the show’s production design, cinematography, visual effects, casting, music, and hair & makeup.

Additional Prime Experience exhibits include life-sized manuscript pages from contenders in writing and other categories like Red, White & Royal Blue and I’m A Virgo; in hair & makeup, with a wall of portraits from programs like Wheel of Time, The Greatest Love Story Never Told and This Is Me…Now; and in sound and music, with a pair of listening booths with comedy clips from Jim Gaffigan: Dark Pale, Jenny Slate: Seasoned Professional, and Tig Notaro: Hello Again.

A rotating range of menu items themed to Prime Video series that will be offered in the space includes Perfectly Preserved Pie (Fallout), Pork Siu Mai Skewers (Expats), Filet Mignon on Toasted Sourdough paired with Pinot Noir (Mr. & Mrs. Smith), Bing Bang Burgers (I’m a Virgo), and Detroit Style Pizza served with ice cold beer in a red solo cup (Gen V).

Prime Video has aligned with Hollywood Food Coalition to donate the remaining perishable items from the event.

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