#TBT Nike's 1991 Women's Fitness Ads
These Nike Women’s Fitness ads debuted in 1991, but we’re bringing them back because they’re still relevant today. Women were highly objectified in advertisements in the early ‘90s, and these ads went against the grain. The one above, for example, challenged the viewer’s perception of what a 40-year-old woman should look like. The text reads:
"This is a picture of a 40-year old woman, or perhaps just a picture of the way a 40-year old woman feels. She is a woman who does not feel her age, or think her age, or act however it is her age is supposed to act. If ages are to be believed, we grow old from the moment we are born. If ages are to be believed, we stop before experiencing teaches us to start. If you believe your age, you might not climb whatever hills you are supposedly over. If you believe 25 or 30 or 48 or 62, you might believe it is time to stop. When you are really just beginning to go."
Related: Watch Misty Copeland’s Awesome Commercial
The striking combination of text and image were so popular—kudos to copywriter Janet Champ and art director Charlotte Moore—that Oprah shed some tears while reading them on her show.
Related: Proof of the Power of Confidence
