Hermes Opens Parfumerie in New York City during Fashion Week
Today Hermes opened its Parfumerie — a space dedicated to its fragrances — at Manhattan’s Brookfield Place, the new upscale mall connected to the World Trade Center. The brand opened its first boutique in New York (it’s first outside of Paris) way back in 1930, and launched its first fragrance concurrently. Now you can head down to 225 Liberty Street to shop a wide catalog of scents for women and men, including a new candle called “The Shop Around the Corner.” The scent and the name are inspired by flower stands, which are in fact on nearly ever corner at Manhattan delis.
To celebrate their new shop, I was invited to a special grand opening for the full Paris-meets-Manhattan experience and a special app-driven installation, now open to the public for the store’s first month in business. Check out the slideshow for a sneak peek of the gorgeous new shop.
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