Halsey, Tinashe, Lion Babe and Dej Loaf Star in New MAC Campaign
The new faces of MAC Cosmetics’ Future Forward campaign: Tinashe, Halsey, Dej Loaf, and Lion Babe. (Photo: MAC)
MAC Cosmetics is about to add more star power to it’s roster of collaborators. Today the brand announced it’s Future Forward campaign featuring Halsey, Tinashe, Lion Babe’s Jillian Hervey, and Dej Loaf. The campaign, which will launch March 17 with Tinashe and wrap April 28 with Hervey, features a capsule collection of products, from a gunmetal lipstick to gold foil liner.
“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” Senior Vice President and Group Creative Director James Gager said in a statement about the collaboration. “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our MAC fans, to new people.“
The first Future Forward product to be released will be an eyeshadow palette designed by Tinashe. (Photo: MAC Cosmetics)
In the past, MAC has tapped the likes of Lady Gaga, Rihanna, Miley Cyrus, and Mariah Carey to front campaigns and launch limited edition product collections, and these fresh faces fit right in. Mark your calendar for March 17 to get your hands on Tinashe’s Times Nine Palette ($32) which features nine eyeshadow shades that according to Billboard, have names borrowed from her tracks. “I have always wanted to create my own makeup and MAC has given me the opportunity to be creative in designing this 9 color eyeshadow,” Tinashe wrote on her Instagram. With this new collaboration, you’ll reach #MACSelect Obsessed status in no time.
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