Yahoo Autos A population stuck inside may be getting more interested in Jeeps
An unexpected consequence of confining a big chunk of the American population is that interest in the Jeep brand is growing, according to a recent study. Exploring the great outdoors is more appealing than ever before.
In March 2020, research firm YouGov BrandIndex polled a relatively small group of 426 adults in the United States and learned the percentage of them who would consider a Jeep as their next car has grown by 2.6% in the past 30 days. 16.2% of the men and women who participated in the study said they were keeping an eye on the off-road focused brand, up from 13.6% in February 2020.
There are several ways to explain the increase, according to researchers. Gas prices are dropping across America, so driving a big, comfortable, powerful and relatively inefficient SUV like the Grand Cherokee becomes markedly more affordable. And, as many Americans are forced to stay indoors unless they're making an essential trip, the idea of taking a Wrangler or a Gladiator on a multi-day trip off the beaten path can become an obsession.
The catch is YouGov BrandIndex's small sample size. As our colleagues at The Drive point out, a majority of research firms aim to include at least 1,000 respondents in their studies to obtain accurate results. And the focus on Jeep's lineup is nothing new; the brand has been on a roll in recent years as motorists pivot towards SUVs.
Ford's popularity increased by 1.8% during the same 30-day period; 26.2% of respondents would consider one of its models as their next car, which leads us to wonder if leaked images of the long-awaited born-again Bronco (which is aimed directly at the Wrangler) and of the smaller Bronco Sport spurred at least part of the increase.
