Yahoo Autos Ford tells dealers the Bronco is weeks away from its global debut
Ford allegedly confirmed it will step out of the auto show circuit to introduce the long-awaited 2021 Bronco. The off-roader will make its debut during a standalone event scheduled for March, about a month before its smaller sibling — which is tentatively called Bronco Sport — breaks cover at the annual New York auto show.
Industry trade journal Automotive News learned from sources who attended Ford's annual dealer meeting that the wait for the born-again Bronco is nearly over. There's no word yet on precisely when or where it will make its debut, but a March unveiling date has been penciled in. It sounds like the company will introduce the two- and four-door models simultaneously, and dealers reported both SUVs will arrive in showrooms in early 2021.
Recent spy shots (pictured) end all doubts about the Bronco's DNA. It's a burly, body-on-frame off-roader that will live up to the heritage crammed into its nameplate with features like a removable hard top. It will be the Jeep Wrangler's first direct rival since Toyota stopped selling the retro-styled FJ Cruiser in the United States after the 2014 model year. The smaller Bronco Sport will be a completely different kind of SUV. It will look like its bigger sibling but it will adopt unibody construction for a more car-like ride at the expense of all-terrain prowess.
While an earlier report speculated the model would resurrect the Maverick nameplate, dealers who attended the meeting told Automotive News it will arrive as the Bronco Sport, a move reminiscent of Land Rover's approach to naming its SUVs.
