Yahoo Autos Nearly-ready electric Jaguar XJ gets scrapped even as JLR announces its EV push
A smattering of news from Jaguar Land Rover landed this morning concerning the brands’ electric futures. One sentence partway through Jaguar’s long press release caught our eye, though, and it has to do with the Jaguar XJ.
“Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the lineup, as the brand looks to realize its unique potential,” the press release states.
If you’ve been following Jaguar XJ news, you’d know that Jaguar planned on making the next-generation XJ a fully electric car. It’s been in development for several years. Jaguar has been talking it up pre-reveal, and we’ve even spied the car out testing a couple times. We were expecting a debut event for this new electric XJ to happen any time now. Theoretically, it should fit in perfectly with Jaguar’s vision to sell 100% electric cars by 2030, right? Apparently not, because it’s dead.
We contacted Jaguar to get a better explanation for what is going on here.
When queried, a spokesperson sent us this in response: “Following a thorough technology review against the exponential change in the automotive industry, we concluded that the planned XJ replacement does not fit with our vision for a re-imaged Jaguar brand. We have made the tough decision that it will not form part of the lineup, as the brand looks to realize its unique potential. However, the nameplate may be retained.”
