Two Fun New Music Sites Reimagine the Music Video
As I’ve argued previously, we’re in a second golden age of music videos — and this time some of the “videos” aren’t really videos.
Here are a couple of new examples (both via Waxy) that rethink what a music video can be in the post-MTV age of the Internet.
First: The dedicated site for the electronica album George & Jonathan III is an interactive wonderland — a set of “highly advanced music videos that let you see all the notes we used in our songs.”
That is: As the songs stream, they’re accompanied by supercool interactive animations that correspond with the music itself. Mostly that means sound-visualization graphics that give the viewer control over various views and angles.
(Although one song is visualized as a cute cartoon.)