The Untold Story of the ‘Tiny Hamsters Eating Tiny Burritos’ Viral Video
Part of the job of a hard-hitting, investigative humor writer is to uncover the truth; to pull the curtain back on the stories that you, the reader, are wondering about. Today, judging by the nearly 7 million views it has garnered since it debuted on YouTube, the news story that is apparently at the top of everyone’s minds boils down to one fascinating idea:
Hamsters. And how the heck they manage to get an entire burrito into those adorable little cheek pouches.
Because what is cuter than a tiny animal eating a miniaturized burrito?
Nothing, except for maybe the inevitable follow-ups, like “Tiny Hamster Eating a Tiny Pizza.” We, the citizens of the Internet, are preoccupied with tiny things.
Set to a lively classical score, “Tiny Hamsters Eating Tiny Burritos” may have gone viral because it hits us right in the feels: an adorable, pocket-sized pet is treated to a lavish — by hamster standards — meal, prepared lovingly by a chef whose fondest wish is that his furry customer give his homemade burrito the thumbs-up, if only hamsters had thumbs.
We marvel at the dexterity and possibly unhinged mental state of the chef, who is willing to go to admirable culinary lengths for his little friend. We get to say, “Awww, how cute!” as the hamster cleans its plate by jamming the entire thing into its cheek. It’s a nice break in our care-laden day. Maybe it reminds us of our own beloved pets.
Also, the production values are wonderful: perfect ingredients, great ambient lighting, top-of-the-line dental equipment with which to handle and examine the tiny food (because who doesn’t have dental mirrors and stainless-steel picks in his kitchen?), agency executives lingering just off-camera …
And that’s where this gets weird.
The hamster video is actually an ad.
I’m sorry. I know that’s like telling you that Santa Claus doesn’t exist — he absolutely does, don’t you worry — but it’s true. It was designed by the Denizen Agency, which performs acts of social media for its clients, to show off its ability to create visual content.