Testing Tens, the Glasses That Promise to Make Life Look Like Instagram
Maybe you’re among the millions who have become hopelessly addicted to the filters on Instagram and other digital-photo services, apps, and tools.
And maybe, as a result, you’ve come to feel that the real world, as seen via your actual eyes, just doesn’t measure up anymore. It’s so bland! The colors are so flat! The sharpness so predictable!
A product called Tens, launched on the crowdfunding site Indiegogo in May, addresses this issue by attempting to serve as a sort of physical-world photo filter. Tens are essentially sunglasses, but with lenses specially designed to mimic the warm image-enhancement common to tweaked digital imagery, especially on Instagram.
The creators are three young men with backgrounds in filmmaking, the events business, and marketing. And as one puts it in the pitch video: “What if there was a way we could filter everything that we see, whilst being disconnected from technology?”
Evidently, a lot of people wanted to find out. The Edinburgh-based campaign set out raise the equivalent of about $15,000 — and has attracted well over $50,000. (The campaign closes July 5.) Along the way, a slew of gadget-press coverage has already exhausted every possible “rose-colored glasses” joke.
From the Tens Indiegogo pitch.