Gap, the iconic American brand, might be on its way back to being the go-to clothing line for denim, khakis, and white T-shirts. The brand released a new short video — directed by fashion veteran and the new editor in chief of British Vogue, Edward Enninful — celebrating American optimism.
For the video, Enninful, a stylist who has always pushed for more diversity in the fashion industry, selected a group of individuals whom he has worked with, championed, and admired — people he feels embody American culture today.
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself,” Enninful said in a statement. “Growing up, I loved the imagery I saw from America, as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
The cast includes actress Prinyanka Chopra, rapper Wiz Khalifa, model Christie Brinkley, actress Yara Shahidi, as well as model-activists Adwoa Aboah, Maria Borges, Alek Wek, and many more. The infectious video has the cast singing along to Boney M’s “Sunny” and busting their own moves while dressed in a classic Gap white T-shirt and denim.
When asked what gap she would like to see filled, Chopra said in a statement: “The most important one for me is empowering women. Women need to be given an opportunity to stand on their feet and do the best they can for themselves.”
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