Want Your MTV? Marc Jacobs Has It
Marc Jacobs and MTV are collaborating on a nostalgia-themed fashion line. (Photo: Alamy/Marc Jacobs)
What happens when two major companies from different industries collide? Pure genius, of course. Fashion giant Marc Jacobs and MTV have just released a nostalgia-packed collaboration that coincides perfectly with the upcoming Video Music Awards this Sunday. No surprise here, but if you grew up watching MTV in the ’80s/’90s, this collection is exactly what you need to add to your closet.
Starting today, Friday, Aug. 26, the brand is releasing an exclusive collection of clothing that features sequins and oversize sweaters galore, Fashionista.com reports. The iconic MTV logo can be found on many of the T-shirts, canvas tote bags, and cashmere sweatshirts that are offered as an extension of the MTV-focused resort 2017 pieces. Take a look at some of our favorite items from the collection below:
Photo: Courtesy of MarcJacobs.com
Photo: Courtesy of MarcJacobs.com
While these pieces may seem like the perfect gift for a teenager, they come with a pretty steep price. For example, the above sweatshirt and tote bag retail for $995 and $595, respectively, making the items out of reach for most teens.
On MTV’s end, it will also be promoting the Marc Jacobs brand by extending the collaboration into the VMAs this Sunday. Before the awards show, celebrities will be able to take photographs in a sponsored Instagram booth, titled #IWANTMYMJTV, on the red carpet to bring awareness to the brand through social media posts.
Considering that the VMAs are one of the most watched awards shows in Hollywood, we can’t help but notice what good timing the MTV x Marc Jacobs partnership has. If you’re interested in purchasing anything from the collection, be sure to check out MarcJacobs.com ASAP because orders close on Tuesday, Aug. 30.
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