This New Pinterest Feature Will Fuel Your Online Shopping Addiction
You know you want this dress from Prada’s Fall/Winter 2015 collection.
As if online shopping wasn’t already dangerous enough, it’s now proliferating social media, making it impossible to avoid that Prada dress you’ve had bookmarked for months. Pinterest, the inspirational (and aspirational) image sharing site, has taken the next step in blurring the lines between e-commerce and friendly online engagement by introducing The Pinterest Shop, a curated catalog of items that can be directly purchased, turning the Internet mood board from third-party promoter to boutique-like seller.
The new addition is an enhancement of Buyable Pins, which were launched in June. If a pin has a blue “Buy It” button, then the item’s available for purchase on mobile through iOS and Android. The Silicon Valley-based company partnered with Shopify, IBM, and various other commerce platforms to deliver a streamlined customer experience.
Since the launch, specific marketers have added 60 million Buyable Pins, which makes it pretty difficult to navigate the blue pins from the red ones. So that’s where The Pinterest Shop comes in: the digital storefront will compile the most popular and trending products. Items will also be organized according to category, such as leather leggings, graphic tees, brown boots, and cat-eye sunglasses.
For now, The Pinterest Shop will only be available on mobile, just like the Buyable Pins can only be seen and used on a smartphone and tablets. Currently, 80 percent of activity on Pinterest is logged on mobile devices, but the functionality will make it to the Web eventually.
Here comes the Prada!
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