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While TruNude isn’t technically available yet, it can be with a little help. Seeking financial support on Kickstarter, the brand hopes to use patented technology to deliver bras that perfectly match every skin tone. How? Using an app that creates a color code based on a selfie. “Companies have gotten away with the beige ‘nude’ standard because that’s just the way it’s been,” found Danai Pointer told The Huffington Post. “Economically it’s easier to produce one color, and we as consumers have accepted the lack of options because, en masse, we haven’t really required an alternative. But society is changing, we’re diversifying, and our range of skin tones should be reflected in staple, everyday attire.” (Photo: Twitter)

#SendNudes: 10 Brands That Have a Nude in Your Skin Tone

Jihan Forbes
Associate Editor

Shopping for flesh-toned clothing, accessories, and intimates if your flesh doesn’t match the peachy beige hue the fashion industry likes to call “nude” can sometimes be a struggle. Even if you do fall into the shade range that mainstream fashion narrowly classifies as “nude,” you might not even find your color match.

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