(Photo: AP Images)
The de facto winner of the second presidential debate was Kenneth Bone, the friendly-looking man in the cozy-looking red sweater who captured the hearts and minds of Twitter on Sunday night after he asked the second-to-last question in the town hall-style session.
And as Bone became an instant star, so did his red sweater: a cable-knit pullover with a ¼ zipper from Izod that retails for a cool $49. It quickly sold out on both Amazon and Izod’s website, and Izod has capitalized on the buzz with some savvy tweets about the “town hall” look and quick-thinking in-store merchandising.
— IZOD (@IZOD) October 10, 2016
I see the IZOD section is now flaunting the Ken Bone Collection pic.twitter.com/aBEDf2s7Iq
— Darren Rovell (@darrenrovell) October 11, 2016
Even though Bone admitted to the radio show 590 The Fan on Monday morning that the sweater was not his first choice in debate attire — the olive suit he was planning on wearing ripped when he got in the car, so he tossed on the sweater instead — his crimson Izod number has become the hottest ticket in town for the politically minded. Or, Halloween’s most coveted costume, at least.
— Samuel David (@samdlopez) October 10, 2016
For #halloween I’m going as Ken Bone wearing a Chewbacca mask.
— Josh Robert Thompson (@joshrthompson) October 11, 2016
But to anyone lamenting that there will be no Ken Bone sweater in their future…
So I hear the Ken Bone sweater is sold out. That kinda makes me want one.
— Lodge Viking (@TheLodgeViking) October 11, 2016