Net-a-porter Launches Jacquemus Capsule Collection

Jessica Iredale
WWD



Jacquemus is the latest in Net-a-porter’s stable of designer collaborations. Launching on Nov. 28, “Bleu Blanc” is a nine-piece collection of ready-to-wear by Paris-based designer Simon Porte Jacquemus, based on the asymmetric shirting and men’s wear-inspired styles from his main collection. The pieces include cinched shirtdresses, a dress made from two jackets sewn together, a wrap coat, a cable knit sweater, an off-the-shoulder top, pants with exaggerated cuffs and a skirt that looks like it was made from a blazer. It’s all done in white, navy and pinstripes, hence the name of the collection. Prices range from $115 and $840.

Net-a-porter has carried Jacquemus for a year and reports strong sell-throughs for the collection. “The reasoning behind the capsule was to establish ourselves as a destination for the brand,” said Lisa Aiken, Net-a-porter’s fashion director. “They haven’t done any capsules with any other retailers, so we wanted to be the first. We are also selling out of the existing collection so quickly, and wanted to give customers an opportunity to shop something special from the brand between the seasons.”

Some of the other collaborations Net-a-porter has rolled out this year were with J. Crew, Gucci and Sarah Jessica Parker’s SJP shoe collection. During a presentation of the retailer’s spring trends in New York last week, Net-a-porter vice president of global buying Sarah Rutson expressed how important these types of exclusive collaborations are to NAP, and teased that there are more big projects to come. Net-a-porter has been ramping up its capsules and collaborations for the past few years with one of its most high-profile projects coming from Chanel and its Coco Crush fine jewelry collection last year. Jacquemus is a Paris-based collection that launched in 2010. It won the special jury award, part of the LVMH Prize, last year.

Launch Gallery: Net-a-porter launches Jacquemus capsule

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