Kylie Jenner Really Wants Von Dutch to Come Back

Kylie Jenner, sans Von Dutch accessories. (Photo: AP Photo)

Slowly but surely, we’ve seen a resurgence of ’90s fashion trends we all thought had come to an end after their prime. But it turns out that plenty of celebrity style have brought them back, whether we like it or not. What started with chokers, vintage T-shirts, and crop tops has continued with Kylie Jenner championing a brand we’ve all likely forgotten about: Von Dutch.

On Sunday, Jenner showed her affection for the label that brought trucker hats into mainstream fashion by posting a selfie in which she’s wearing a Von Dutch crop top and matching skirt:

And this isn’t the first time the reality star has been seen trying to make Von Dutch relevant again. She has worn the hat multiple times in the past, making her one of the brand’s biggest current fans (behind Ashton Kutcher, of course):

Britney Spears and Paris Hilton sported the Von Dutch trucker hats back when the trend was major (early ’90s for those who forget), so it’s a tad surprising to see Jenner trying to bring back the look — especially since she was born in 1997, after the craze peaked, as were most of her fans, presumably. Their comments reflect that, as very few mention the fact that the VD look is a major throwback.

So, does Jenner actually love the brand? Or is Von Dutch paying her to introduce its line to a brand-new consumer base that hasn’t yet been exposed? A ’90s style revival can be tricky, but we have to give credit to Von Dutch for trying.

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