“We are at my Good American denim factory,” Khloé Kardashian says in one of her latest Snapchat videos. “Look at these rolls and rolls of denim!” The reality star flips the camera to show an industrial-looking stockroom. She then focuses on the workers who are cutting patterns at the factory, one of whom smiles for the camera. “Don’t f*** it up for my Good American clients,” Kardashian jokes in the snarky, good-natured style she’s known for.
She’s also seen praising one of the employees, who is “putting every single hole in the ribbed denim by hand,” she says, in awe of the employee’s handiwork during what, she wrote on Twitter, was a surprise visit to the factories where her denim line is produced.
— Khloé (@khloekardashian) November 30, 2016
But everyone’s a critic, especially on social media, and Kardashian was (of course) blasted for her snaps. “Wait, where are the children?” one commenter inquired sarcastically. Another boldly tweeted, “By the looks of
@khloekardashian Snapchat, she’s got a sweat shop working on her jeans.” That’s when Kardashian herself chimed in on the accusations. Never the wallflower, the celeb tweeted back on Tuesday, “Watch your mouth. All make salaries and all are employed in la! Know your info before you chime in.”
Watch your mouth. All make salaries and all are employed in la! Know your info before you chime in https://t.co/cELkguxggr
— Khloé (@khloekardashian) November 29, 2016
That ignited a war in the comments, with most fans defending the entrepreneur with messages like, “
@khloekardashian is the queen of putting people in check,” and another praising the process, writing, “looks like a typical factory! Glad to see Good American is in fact American made!” But others continued to spread false claims, with one tweeting, “I knew it was true that you are employing sweat shop people. Wow, you really went downhill.”
So Kardashian followed up with another impassioned tweet that read, “It means a lot to me to fight to make my denim in the US and to be employing good wages to all of my hardworking employees!” And while some questioned whether the minimum wage of $15 an hour is “good enough” for Kardashian, others praised her for giving U.S. citizens jobs in the first place.
And while one commenter criticized Kardashian’s hiring of minorities for her factory work — “why were they all hispanic? why is it such an industrial looking factory? surely you have the $ for paint/decorations,” the person wrote — another lauded her for it, writing, “thank you for being diverse and inclusive with your hiring! Xoxo.”
Of course, some people have another bone to pick with Kardashian over her denim line: the prices. Good American jeans retail on Nordstrom.com for about $150 to $205 a pair. For some, the appeal of the garments — the fact that they’re tailored for curvy shapes and come in a broad range of sizes, from 0 to 24 — is not worth the price tag.
“Okay they’re made in America but who the hell can afford those prices? Not me or my friends!” one commenter wrote. “I hope they are good wages because $200 for a pair of jeans ARE YOU KIDDING,” another chimed in.
Kardashian hasn’t commented on the price point of her product, probably because it’s comparable to other designer denim brands, but she wants it to be clear that she’s not running a sweatshop. She’s being a good American.