Jennifer Lawrence in Dior’s New Video
Jennifer Lawrence’s newest film project isn’t a big studio release but a short film to accompany her pre-fall ad campaign for Dior, in which she was given the Maria Grazia Chiuri makeover in jeans, a We Should All Be Feminists T-shirt, choker, Dior logo slingbacks and a J’ADior bag. Brigitte Lacombe shot the campaign but Fabien Baron directed the video, titled “La Fille Américaine.” The slightly kitschy black-and-white video features Lawrence (“La Fille”) with her Dior bag (“Le Sac”), a flower (“La Fleur”), playing with a canary in a birdcage, sitting in a chair texting “Le Texto”, staring into the camera, applying lipstick, looking sad and looking happy. She sits at a table and pushes a vase with a single flower in it to the floor (“the argument”) and then plays with her blond hair. That’s pretty much the plot.
A behind-the-scenes video features interview footage of Lawrence expounding on the virtues of wearing clothes designed by a female designer. “It’s a great experience,” she says. And working with Brigitte Lacombe. “It’s exciting to work with a woman photographer because, frankly, there aren’t very many,” says Lawrence. There’s a theme afoot: “Whenever I think of a feminist, I think of a confident woman,” she concludes.
Related stories
QVC and CEW Host Fifth Annual Beauty With Benefits
Rihanna, Miranda Kerr, Charlize Theron Turn Out for Dior Cruise 2018 Show and After Party
Duftstars Awards Honor Cartier's Mathilde Laurent and More
Get more from WWD: Follow us on Twitter, Facebook, Newsletter