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Professional #metagram

@mattduckor at the Epicurious offices

Instagrams of Instagrams of Food

Julia Bainbridge
Food Editor

People like taking photos of food. And then they like taking photos of those photos of food.

Instagram photos of an in-action iPhone (ostensibly operated by a human) taking Instagram photos make up a phenomenon called metagrams. Beneath both lenses—that thing that’s the object of so many eyes, be they human or made of glass and steel—hot dogs. Or cupcakes. Or beer.

Click through for some recent examples of this trend. IT’S SO META.