How Your Net-A-Porter Present Gets Made

Once you outgrow Santa’s elves, there’s Net-a-porter’s. The newly acquired luxury e-commerce site has partnered with its brother site, Mr. Porter, to show the world exactly how your holiday picks go from a click on the site to your front door.

The campaign, called #AllForYou, will be the company’s first to hit broadcast TV—probably the first of many firsts since being acquired by Yoox (and losing its chairman) earlier this year.

Like Santa’s workshop, the above video takes a few liberties, but that Dolce dress you’re lusting after is all the more magical if you believe there are butterflies flying around the shipping center.

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