Heidi Klum Strips Down at 41 to Sell Lingerie
Photo Courtesy of Heidi Klum for Bendon
German supermodel Heidi Klum is continuing to expand her business endeavors—from her Emmy-winning series Project Runway to various design collaborations with Jordache jeans, Babies R’ Us, and her very own line of Birkenstocks. But her newest collaboration with the lingerie company Bendon may be her favorite gig yet. “I really felt like I won the lottery,” Klum told Yahoo Style at the launch of her intimates line at Bloomingdales in NYC over the weekend.
The Heidi Klum x Bendon line of bras and underwear is pretty simple—offering several iterations of basics—but made a little sexier. Of course this isn’t surprising for Klum, who’s not shy about her body and loves to wear garder belts and stockings.
But what about those women who aren’t stick thin, and rarely like to flaunt their bare bodies?
Heidi Klum at the launch of her Bendon line at Bloomingdales, Getty Images
“We make bras from sizes A to GG,” Klum exclaimed. “You know, a lot of girls on social media come to me and say, ‘don’t forget about us’ or ‘I want to look sexy, too!’” And with this size range, Klum can really tout the versatility of her collection. It doesn’t matter if you’re short or tall, thin or curvy, young or old, there’s something for everyone.
The mogul, who’s about to turn 42, even models in the campaign that was shot by her friend Rankin. “For me, things have not changed. I’ve never been shy about my body—I wasn’t then and I’m not now,” she says. Maybe this is why we’re always seeing her in gossip magazines, strolling the beach topless. “I don’t really care. I’m European. I’m German, and that’s how I was raised,” she responded, “I’m not going to change just because I’m older now. If you have a problem [being topless] then don’t print it or don’t look!”
Well, Heidi, it’s hard not to look because you still look flawless!
These sexy intimates are available at Bloomingdales from $22 to $155.
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Orange Is the New Black: Hollywood Goes Crazy with the Spray Tan
Ashley Graham’s Lingerie Ad Too Hot for TV
