Kate Moss’ Little Sister Covers Her First Magazine in a Very Familiar Dress

For those not in the fashion know, Alessandro Michele, Gucci’s creative director who debuted his premiere round of ready-to-wear collections throughout 2015, is basically the sartorial Second Coming. At a time Raf Simons’ florals at Dior were considered groundbreaking (beautiful but not innovative) and Zuhair Murad’s designs graced every major red carpet (think: the naked dress), an infusion of whimsy was just what the world needed. It seems that editors’ enthusiasm for Michele’s Spring/Summer 2016 offerings was so fervent that the same dress appeared on multiple magazine covers around the world.

Look 20 — a pink cupcake confection with ruffled ombré layers, a cartoon sequin bow, Sgt. Pepper-inspired lapels, and ruffled shoulder pads — was pictured on Rooney Mara for Elle’s January issue, Lexi Boling for the February 2016 cover of Vogue Korea, and Edie Campbell for Vogue UK on the March 2016 issue. Dakota Johnson even wore it on an appearance on The Tonight Show With Jimmy Fallon. 

That dress wasn’t the only one to be repeated. Look 9, a sheer midi gown with teal sequins and a red flower brooch, it clocks in at second, seen on Chloë Grace Moretz Marie Claire February 2016 and across the pond on Julianne Moore for Marie Claire UK’s March 2016 issue. Johnson, whose stylist Kate Young’s a big supporter of Michele, wears Look 65 on the front page of Net-a-Porter’s The Edit and Lily James on the cover of Marie Claire’s January 2016 edition. Nearly ever other piece — from one to 67 — can be seen on the pages of all of these publications and more.

It’s rare that magazines will have any overlap on their covers, especially considering there are so many options to choose from. And when it does, it can even cause quite a stir. Take, for example, the Prada dress on five September 2015 issues. According to Page Six, the employee that sent the dress to various mags was let go from the company.

Let’s hope no Gucci representatives meet the same fate. After all, isn’t imitation — or, in this case, repetition — the sincerest form of flattery?

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